mborgelt

Member
Joined
Jul 22, 2012
Messages
479
Reaction score
155
Just thought I would share something interesting with everyone. After reading WhiteSpark's blog about using schema markup better for local businesses, our firm decided to put this stuff to the test to see how quickly we could influence Google's Knowledge Graph. We used the logo markup (<img itemprop="logo" src="http://www.yoursite.com/images/yourlogo.png" />) to markup their logo on their site. Their logo was initially not on the Knowledge Card before we added schema but not more than a day later Google started showing the logo in the Knowledge Card.

We've been checking daily and hourly and the photo changes but this shows one interesting way you can tell Google more about what information that you want displayed about your business.

Note from Linda: Here is the logo markup code above that did not display right.
HTML:
<img itemprop="logo" src="http://www.yoursite.com/images/yourlogo.png" />

gilroy2.jpg

gilroy1.jpg

gilroy2.jpg


gilroy1.jpg
 
Last edited by a moderator:

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Very, VERY cool Michael!

Thanks so much for sharing!
 

mblumenthal

1
LocalU Faculty
Joined
Oct 11, 2012
Messages
102
Reaction score
110
It will be interesting to see if the Logo stays. Google has a predilection for photographs of people or places in local and they have an algo that periodically removes logos from the KG of local listings and replacing the logo with some other photo.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Yes, good point Mike. Will be interesting to see...
 

Tim Colling

Moderator
Local Search Expert
LocalU Member
Joined
Sep 3, 2014
Messages
1,283
Reaction score
706
I wonder whether the logo appearing there is just a coincidence. Have you uploaded that logo along with other photos on your Google+ page? If so, does that logo happen to be the first image that you loaded in G+ photos?

I ask because that seems to be another way to get a particular image, including a logo image, appear in that spot in the Knowledge Graph. At least, It seems like that to me, based my experiments.
 

mborgelt

Member
Joined
Jul 22, 2012
Messages
479
Reaction score
155
That photo currently is on the G+ page but it wasn't added first or last and has been up there for around six months and we kept getting the photos of the staff (which the client hated. There are other ways but it seems Google pays attention to this pretty quickly. After a few days of testing I think that the logo would stay if it was set as our G+ profile pic but I decided not to do this just to see how things would shake out.
 
Similar threads
Thread starter Title Forum Replies Date
Linda Buquet Pigeon Strategy :: Local Voice Search :: Google Review Tips :: Local Influencers Local Search 1
Bishop What are the top review sites that influence Google Places rank? Google My Business & Google Maps 1
hajnasiewicz SERP Influencers Help & Support for Google Local 1
djbaxter New Free Tool to Determine the True Influence of a Twitter Account Mobile & Social 2
Chaddow How to influence local finder ads Local Search 1
Eric Rohrback Could Your Friend's Reviews Influence Your SERPs? Local Reviews 9
M Influencing - People Talk About On Map Results Google My Business & Google Maps 9
Colan Nielsen Embedded Map Icons - Is It Possible To Influence Them? Google My Business & Google Maps 2
Local Search News Curator Vote for Your Leading Local Search Influencer Today Recycle Bin 0
R Vote for Your Leading Local Search Influencer Today Recycle Bin 0
Linda Buquet Vote for Your Leading Local Search Influencer Today Local Search 7
A Multiple locations in GMB - only one result in Google search Multi-Location Issues 3
harmony Another Google Local Ranking update? Google Algorithm Discussions 11
V How to mark service area in Google Maps, GMB Google My Business & Google Maps 2
k.ivanova Google Maps - Base Maps vs Satellite view discrepancy Google My Business & Google Maps 2
Lluc Google showing large favicons/logos for "people also searched for" in the search bar auto-complete suggestions Google News: Important Changes & Features 2
J Duplicate listings on Google ( GMB Listings ) popping up a lot lately - listing being 'stolen' by someone else... Local Search 2
DangGood Missing Google Guaranteed Badge on Mobile only for one Category Paid Search and Local Service Ads 4
C Google removing SAB's with no communication Service Area Businesses 3
M Google Maps Rankings are not Stable Google My Business & Google Maps 6
stankolev What is the maximum number of categories single Google My Business listing can have? NAP, Categories, Dashboard Data 5
Chris Ratchford Google Ads- Local Pack- one GMB location only? Paid Search and Local Service Ads 1
Don Archer Google business listing with 482 Real Review Missing. How do I get them back? Help & Support for Google Local 7
Nikki Stine Are negative Google reviews due to supply shortages considered 'off-topic'? Local Reviews 2
Jeffrey Taylor Adding a new category to Google my Business Google My Business & Google Maps 4
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 10
M Google Search Console Errors "Coverage and Breadcrumbs"? Google My Business & Google Maps 4
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 3
E "Duplicate" Profile That Google Claims We Already Manage? Google Duplicates & Merges 5
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 4
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 1
JamesGreenaway Google Insights query Google My Business & Google Maps 1
RobertCarnitas Google Posts Live on GMB, But Not Showing in GMB Dashboard Google My Business & Google Maps 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
NexstarNickR Google Star Rating: LSA vs. GMB All Things Google My Business [PRIVATE] (LocalU) 2
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 9
JoyHawkins Google Testing 2-Packs on Mobile Google News: Important Changes & Features 4
Paul Gregory Google Maps default location bias distance and the Google Maps Places API Google Algorithm Discussions 2
Chris Ratchford Google Analytics - setting up goals for click-to-call Organic SEO 4
L Google ranking in Legal Field Organic SEO 1
Cherie Dickey Something funny going on in Google Maps... am I missing something? Google My Business & Google Maps 1
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
S Google LSA Lead Board - How to manage? Paid Search and Local Service Ads 1
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
K Unable to get verified in Google for SAB Local Search 15
Matt Chauhan Google Maps showing category that doesn't even exist Local Search 1
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 4
F Google Maps Citation confusion? Google My Business & Google Maps 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom