Inovec: GBP Landing Page for Single Location + Storage Unit GBP — Best Practices?

[Matt Chauhan]

Hi Everyone,

I’d really appreciate your insight on a local SEO situation we’re navigating for Inovec, a restoration company based in Florida.

They have:

• One primary physical office in Davie, FL — this is where their actual staff works and where clients can visit.
  Davie GBP
• A separate GBP listing for Pompano Beach, FL, which is technically just a storage unit they use for equipment — there’s no signage, no staffed office, and no customers visit that location. The client has requested that we refrain from updating that listing for now.
  Pompano Beach GBP

My questions:​

GBP landing page for Davie:

• For the main Davie GBP, should we keep the homepage as the landing page or use the separate Davie location page?
• The homepage has slightly stronger authority, but they only have one real office.
  • Homepage
  • Davie Location Page

Pompano Beach GBP (storage unit):

• Since the Pompano Beach “location” is just a storage unit with no signage or customer interaction, should we recommend removing or merging that GBP?
• Or should it be left untouched if the client insists?
• Would keeping it live pose any risk if it’s technically ineligible?

Any best practices or advice you can share would be greatly appreciated!

 

[Colan Nielsen]

GBP landing page for Davie:

• For the main Davie GBP, should we keep the homepage as the landing page or use the separate Davie location page?
• The homepage has slightly stronger authority, but they only have one real office.
  • Homepage
  • Davie Location Page

Best thing to do is test each one and measure the impact.

 

[Colan Nielsen]

Pompano Beach GBP (storage unit):

• Since the Pompano Beach “location” is just a storage unit with no signage or customer interaction, should we recommend removing or merging that GBP?
• Or should it be left untouched if the client insists?
• Would keeping it live pose any risk if it’s technically ineligible?

Since it has no reviews I wouldn't bother with a merge. I would leave it as is.

 

[Matt Chauhan]

Since it has no reviews I wouldn't bother with a merge. I would leave it as is.

Thanks, @Colan Nielsen. Do you think keeping it as is might be considered a duplicate in the eyes of Google?