"Interesting Finds" on Mobile Searches

[JoyHawkins]

Has anyone ever seen this before? On mobile if you search "moving companies tucson" and scroll down below the 3-pack there is this new section called "Interesting Finds". Most people I had search this can replicate it (not all). I'm curious how Google chooses what articles show up in this section.

 

[djbaxter]

I assume you have to be searching from the US or maybe even from Tucson to see this?

 

[JoyHawkins]

I was in California when I searched on my phone.

 

[JoyHawkins]

Barry pointed out it's been around since 2018 but I've never seen it before for a local query and am really interested to see if anyone knows how you get your article included.

 

[djbaxter]

I asked because I don't see it searching from Canada using google.com. Do you?

 

[JoyHawkins]

I'll let you know when I get back home (I'm at LSA). I had a bunch of people check in California and not all of them see it. It appears to still be in testing mode.

 

[JoshuaMackens]

I wonder if Google looks at FAQ's for the industry and location and populates them that way.

I see it searching from Tennessee below the first 4 organic slots.

I search "moving companies nashville" and it did not show up for me.

I'd love to see this more in the wild. Any other queries that people see it for?

P.S. Moving buddies is crushing it in the "Interesting Finds".