Nick.SEOSpark

Member
Joined
Aug 4, 2012
Messages
343
Reaction score
58
This is something I have wondered about for a while. I see a lot of websites that have the homepage, followed by a paragraph like this:

Areas Served: Location, Location, City A, City B, State, Village, Town etc

And this can be a whole paragraph of locations.

Now, this looks like it's a good idea as you will have a business that wants to be picked up on the main city, but it also wants the "long tail locations" like the small towns close by and the districts etc.

However, no-one seems to speak about whether this gets penalised by Google. Obviously, it's bad to have a bunch of spammy keywords in the footer or sidebar, but a list of areas seems like a good idea, as a lot of those long tail locations could easily be picked up.

Can anyone give some insight here? Do you use it yourself? Can it get penalised?
 

camcamcz

Member
Joined
Feb 2, 2013
Messages
32
Reaction score
1
I believe that is keyword stuffing and you should only list 5-10 of the major cities, not all of them. Google can penalize but I don't know if they will or not.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,313
Reaction score
4,241
Glad you asked Nick.

There's a FAIRLY NEW organic guideline against city stuffing like that.

I broke the news about it here in October.
http://localsearchforum.catalystema...ng-new-google-guidelines-local-seos-must.html

My feeling is it's fine to say we serve city 1, 2, 3, 4 & surrounding areas. Think of the brick & mortar world. YES a Dentist might put that in their TV or magazine ad for the benefit of the customers they serve.

But when you see these plumber and carpet cleaner sites that have big bank of 30 cities and zips listed, I think they are asking for a Google ding due to the guideline I linked to above which explains in more detail.
 

Nick.SEOSpark

Member
Joined
Aug 4, 2012
Messages
343
Reaction score
58
Thank you both for clarifying this. As I've said, I've never employed this tactic myself but I see people do it all the time. It's actually a good thing that they have hit out against it. Yes, it's fine to include some city names in the copy but not a list!
 
Joined
Dec 25, 2012
Messages
88
Reaction score
4
I can't imagine the big block of areas served text actually helping a site rank for any of the city's individually. I always figured that at some point this must have worked for someone at some time in the past, but its absolutely not going to do it organically anymore.
 
Similar threads
Thread starter Title Forum Replies Date
Christa Morgante KML vs. KMZ Files: Beneficial for Local Rankings? Local Search 9
G Is Employee Background Verification beneficial to the employers? Recycle Bin 1
Jen Currier Is there any advantage, besides a single sign in, to having all clients connected to our GMB account? Google My Business & Google Maps 3
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
L Does selecting a service area for hidden address business have negative effects? Moving or Name Changes 1
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
C Changing website on GMB listing seems to have caused massive a loss of traffic :( Moving or Name Changes 1
ryannbull We have added a question to our client's Google My Business Q&A section and it keeps disappearing. Is anyone else experiencing this problem? Help & Support for Google Local 4
S GMB logo and cover photo have vanished Google My Business & Google Maps 5
nathangdavidson Is having more than one GMB listing actually against Google guidelines? Spam on Google 9
NickB-Tampa Should a physician's assistant have their own GMB listing? Google My Business & Google Maps 7
Nicole Basham Success Having Multiple GMB Offers Up Simultaneously? Google My Business & Google Maps 2
mihir23192 What could have caused the sudden jump in Number of Google Reviews? 50 to 3500 Help & Support for Google Local 2
lincolnchan Branded KW Getting Outranked By Competitor... but neither should have GMB All Things Google My Business [PRIVATE] (LocalU) 2
Steve Wiideman Does anyone have a Google My Business claiming best practice guide? Google My Business & Google Maps 3
Rich Owings Is anyone having trouble adding users to GMB listings? All Things Google My Business [PRIVATE] (LocalU) 5
Rich Owings Is anyone having trouble adding users to GMB listings? Help & Support for Google Local 2
Eoghan_MFeed Does anybody have any idea how many users Apple Maps actually has? Local Search 0
CraigJMount 10-Minute Survey Request for People Who Have Hired SEO Agencies Local Search 1
Callmenicholi You do not have permission to view this page or perform this action. Contact Us Messages 2
spacetuna Do I have a NAP issue? NAP, Categories, Dashboard Data 9
brettmandoes Is anyone having trouble transferring listing ownership to a new account? Google Duplicates & Merges 1
FriarTuck00 Individual Practitioner Listings: Who Can & Who Can't Have One? Google My Business & Google Maps 1
Ben Walsh Anyone have any experience with GMB briefcase? Ask a LocalU Expert [PRIVATE] (LocalU) 5
Paul Lappage Do you need to have specific User permissions to update the Attributes? Google My Business & Google Maps 2
M GMB Virtual Care Link - Does the URL have to be on the website? Google My Business & Google Maps 1
bruce@brucejone Optimizing Images For GMB - Things Have Changed Google My Business & Google Maps 8
dave101 Anyone have Good Examples of a GMB listing with a good Q&A section? Google My Business & Google Maps 0
djbaxter Does John Mueller have a side gig? Break Room: Chat and Off Topic 0
M Review stars not showing up even though we have 40 reviews for GMB profile Google My Business & Google Maps 9
sixthcitysarah Is there anything you can do about competitors having fake reviews? Google My Business & Google Maps 2
erickseo Does having a tracking phone number as primary instead of our regular phone number hurt ranking? Local Search 13
Jen Currier Can a Business have two GMB listings within the same state if one is set up as a SAB and the other w/a Physical Address? Google Duplicates & Merges 5
Chaddow Anyone have experience of using Yandex Business Directory Local Search 18
sixthcitysarah What to do when you have all your bases covered? Ranking Puzzles 20
LauraUK Recovering reviews that have been ported to another listing- help Local Reviews 3
annatindal I'm curious. How many SEO Allstars have a Master's Degree or PhD? Local Search 9
Lachlan_Wells Have you successfully removed an off-topic review? Local Reviews 6
M Anyone else having problems with LocalFalcon autoscans being incomplete? Local SEO Tools & Software 0
J Negative Google Reviews that have been hidden behind fake business Moving or Name Changes 10
Barb Davids Have you seen the little blue icon? Google My Business & Google Maps 7
D Off Topic How Do You Handle Businesses That Have No Business Address? Recycle Bin 1
dave101 Anyone have experience with optimizing IT Support companies? Service Area Businesses 0
kathleen.rhodes Does anyone have experience with eClincher for posting to GMB (and social sites)? Local SEO Tools & Software 1
djbaxter Google: We Do Not Have An EAT Score Local Search 2
Oliver Keates Why My Business doesn't have a knowledge panel? Local Search 2
valentinb13 How to Get a GMB verified if you don't have a physical location Service Area Businesses 9
C Can I have a perminant CALL NOW button as part of the Three-pack? Google My Business & Google Maps 6
M BrightLocal Data Aggregator push - Do you have to do it every year? Citations 17
M Does this video have any facts to it? Local Search 5

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom