Large Drop in GBP Search Impressions Last Week. Anyone Seeing Something Similar?

[willy_evans]

Last week (Jun 29-Jul 5) our company saw a large and very uniform decrease in search impressions for our GBPs when compared to the previous period. There was a similarly sized drop YoY but not as uniform. We're a national retail business with a lot of seasonal variance, so WoW fluctuations aren't unusual. It's just odd to see them this big and this consistent.

I checked with the stores team and the only change we made that week was a bulk upload of our holiday hours for the 4th. We also didn't make any changes to our store/location pages.

The most likely explanation is drops caused by the 4th of July, but we didn't see any similar drops in website traffic or revenue.

Has anyone else seen any similar drops in GBP search impressions? Has anyone noticed a changes in the local pack or anything?

 

[Henry LocalClarity]

In past data issues, Google provided zeroes for the impacted metrics for a few dys. So far, this situation is looking different. We're receiving non-zero data for every location for every day, but only at about 20% of the Mobile Search and Desktop Search values we saw before June 24th.