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- Mar 6, 2013
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I do my own SEO for my photography business, and actually do very well with organic SERP rankings, but my local rankings are horrible I'm ranked 12th for my small town of a few thousand people (Morgantown, PA), and there's only one other photographer that has a listing in that town! I'm losing out to businesses that have seemingly zero thought put into SEO.
My target keyword is 'wedding photographers' or variations thereof.
Here's my actual website: Philadelphia Wedding Photographers | Bartlett Pair Photography
Here are my points of confusion, but please feel free to point out more!
1) I'm fairly certain that I only have a Google Places account, because I was reading that for services that drive to their customers (we offer photography) that the business address should be hidden, and that we shouldn't switch to Google+ Local because hidden addresses don't operate correctly quite yet in the system. Should I continue to hide my address? Should I convert from Google Places to Google+ Local?
2) I use rel=author (https://plus.google.com/103357465219845485994) on all Wordpress posts so that my profile picture shows up next to Google SERP results. Is that ok or should I somehow be using my business's Google+ profile as the author of each post? I'm thinking I only have Google Places right now so I wouldn't be able to use a Google+ Local address in the rel=author field...not to mention my understanding is that businesses may not get the profile pic next to SERP results? Confused!
3) The phone number on the account was previously used for our prior photography business, which has since been closed. However, when I search for the number on Google Maps, it shows both my new AND old businesses, though the old business shows as 'This place has closed or relocated.' I actually think this one might be ok?
I have NAP on homepage footer (I should probably have it on every page, right?) and I even used Schema.org and confirmed my NAP is showing up in Googles Rich Text Snippet tool.
Sigh....those are the major points that I am aware of for now, but I'm sure I'm missing some others. If anyone could help out a frustrated photographer I would be so grateful!!
My target keyword is 'wedding photographers' or variations thereof.
Here's my actual website: Philadelphia Wedding Photographers | Bartlett Pair Photography
Here are my points of confusion, but please feel free to point out more!
1) I'm fairly certain that I only have a Google Places account, because I was reading that for services that drive to their customers (we offer photography) that the business address should be hidden, and that we shouldn't switch to Google+ Local because hidden addresses don't operate correctly quite yet in the system. Should I continue to hide my address? Should I convert from Google Places to Google+ Local?
2) I use rel=author (https://plus.google.com/103357465219845485994) on all Wordpress posts so that my profile picture shows up next to Google SERP results. Is that ok or should I somehow be using my business's Google+ profile as the author of each post? I'm thinking I only have Google Places right now so I wouldn't be able to use a Google+ Local address in the rel=author field...not to mention my understanding is that businesses may not get the profile pic next to SERP results? Confused!
3) The phone number on the account was previously used for our prior photography business, which has since been closed. However, when I search for the number on Google Maps, it shows both my new AND old businesses, though the old business shows as 'This place has closed or relocated.' I actually think this one might be ok?
I have NAP on homepage footer (I should probably have it on every page, right?) and I even used Schema.org and confirmed my NAP is showing up in Googles Rich Text Snippet tool.
Sigh....those are the major points that I am aware of for now, but I'm sure I'm missing some others. If anyone could help out a frustrated photographer I would be so grateful!!