Local Search Expert
- Jun 28, 2012
<img src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2015/02/RankingPuzzle.jpg" alt="RankingPuzzle" width="55%" />
I have not started a "Why Ranks High" game for awhile, so thought it was high time!
Mike Blumenthal and I have been analyzing one-boxes. Not the old spammy keyword stuffed ones that were way too common a year ago. Now we're seeing a lot of regular brands that don't even match the query, that are being awarded with one-boxes and locking the rest of the local businesses out of the 7 pack.
So I wanted to share one with you I've been working on over at the Google forum.
Let's put our head's together to see why Google LOVES this not very well optimized listing so much that it scored the coveted one-box.
<a href="https://productforums.google.com/forum/#!msg/business/NlLgTBNcl7g/K4UckPOJh90J">How did they do it? - Google Product Forums</a>
When I type in the term "Los Angeles Matchmaking" in quotations into the plain google search only carchmatchmaking comes up as 1 map location. I went over to google maps and did the same and they are the only one in the entire los angeles city who comes up for "Los Angeles Matchmaking" in quotations. I believe this to be a conspiracy. Pending I am a nerd for the larger matchmaking company with a majority of the market share here they are wondering what i am doing wrong but this is somehow something they did on purpose above and beyond the best practices.
Query: “Los Angeles Matchmaking”
One-box: catchmatchmaking DOT com
REMINDER: Often you have to set your location to the query city to see these. So if out of state, you might see a 7 pack unless you set location to LA.
BUT this one is weird. As you’ll see in my analysis above, I don’t see anything at all that’s helping this listing rank – much less be awarded with a one-box!
In discussing this one with Mike he noted that this one and a couple others he looked at - ranked #1 organic in Yelp. So that's one common denominator and possibility.
I did a little more digging...
Tons of citations.
38,800 for the partial match: "Catch Matchmaking" "(310) 867-0851"
So then since they also have an office in Newport Beach, I decided to see if they scored a one-box there too.
"Newport Beach Matchmaking" - there was no 7 pack at all.
So I did query: "Newport Beach Matchmaker Service".
A different company scored a one-box there. NOT EVEN a CLAIMED LISTING
In fact the listing says RESTRICTED on it!
But in the case of this one as well, the top organic spot is their YELP page!
That's the main common denominator it seems.
So join me boys and girls - let's solve this puzzle!
It could offer a clue as to how the Pigeon algo works and what factors she's rewarding.
Can you find anything else besides a top Yelp ranking, that's causing either of those to not only rank high, but to score the coveted one-box???
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