Local Ranking Volatility Tracking Tool Recommendations?

[codyecp]

Anyone have any good recommendations on tracking tools that will track volatility of a local keyword (Organic, NOT Maps/GBP)? Our KW tracking software only pulls results once per week and I'd be curious to see daily results (or even more frequent).

We've got a dental client in Philadelphia who is seriously caught up on tracking their rankings. And we've been seeing their year-ish old site, along with all highly established competitors sites, Yo-Yo between top 4 results, to as far back as page 3. Results have varied by day / time of day, but we've had to manually engage crawls each time.

So curious if anyone has a good recommendation for a KW volatility tracker to track multiple sites/fluctations.

Thanks in advance!

 

[JoyHawkins]

What about Local Falcon? They could scan as often as you wanted, but it might get pricey.

 

[codyecp]

What about Local Falcon? They could scan as often as you wanted, but it might get pricey.

I haven't tried Local Falcon yet. I assume they offer automated crawls and you can set the frequency?

I'll check them out and see on the price. It's not a HUGE deal, but I've never seen volatility like this for any dental office we work with. Especially $$ KW + Geo. Would love to see what the results look like when we're not manually monitoring!

 

[JoyHawkins]

Sounds like it could be a filter issue. If they are near another dentist, check to see if they pop into the place when you leave it.

 

[codyecp]

Sounds like it could be a filter issue. If they are near another dentist, check to see if they pop into the place when you leave it.

Ah, yeah I was actually wanting to see/track organic results not maps. I kept getting targeted with ads for Search Atlas and signed up for a 7 day free trial which will allow me to track SERP results pretty frequently within that trial period.

Not sure about the rest of their tool but hoping this will give us some insights here over the next 7 days!

 

[JoyHawkins]

Oh, don't do Local Falcon then. They don't track organic. We use Places Scout but they are pricey so I would not suggest scanning often. Bright Local is probably your best bet if you want daily scanning for organic.

 

[codyecp]

Gotcha. We utilize Brightlocal and I honestly didn't think about them! We more so use it for local grids to fill in the gaps from Agency Analytics. Agency Analytics is pretty good for organic rankings but (to the best of my knowledge) they only crawl once per week, without a way to change it.

 

[fisicx]

The problem will ALL ranking trackers is they can only guess. You can use them for trends but I wouldn't rely on them for actual ranking.

The reasons are multifold but it's all about location, time of day, browsing history, device, tracking cookies and Google fiddling with the algo.

One person checking ranking incognito at the same time each day, using the same device in the same location might be a bit more consistent but even then Google will be monitoring - especially if you are using Chrome.

A better measure is to fully use your analytics and see if number of visitors fluctuate, if they are bouncing, where they are located and so on. If this is the same each day then don't worry about ranking fluctuations as it probably isn't happening.