Local Search: Super Therapy Session For Advanced Local Marketers #SMX East

[Linda Buquet]

My spidey senses tell me a big announcement will be made.

GOLD NUGGET TWEETS BELOW​

Let’s Talk Local Search: Super Therapy Session For Advanced Local Marketers

Local search is like a problem child. One day all’s well. The next you’re facing a new crisis that threatens to complicate your relationship with clients or management. Need to talk? Join our panel of all-star local search pros for this group therapy session. No PowerPoints or couches. Just the smartest local search experts ready to share advanced strategies and tactics that are working today.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Q&A Coordinator: Dennis Hart, President, Analytics SEO (@click2dennis)

Speakers:

Mary Bowling, SEO, IgnitorDigital.com (@MaryBowling) (Q&A Speaker)
Mike Ramsey, President, Nifty Marketing (@niftymarketing) (Q&A Speaker)
Phil Rozek, Owner, Local Visibility System, LLC (@philrozek)
Will Scott, President, Search Influence (@w2scott) (Q&A Speaker)

This session also kicks off with a Solution Spotlight by Yext who is a sponsor here at our forum.

HERE WE GO...

<blockquote class="twitter-tweet" lang="en"><p>Pigeon is bound to change over the next few months, Google will fix it over time says <a href="https://twitter.com/MikeRamsey">@MikeRamsey</a> <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a></p>— Vladislav Todorov (@VladoTod) <a href="https://twitter.com/VladoTod/status/517399173868834816">October 1, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>You can do customer testimonial videos with just an iPhone. That's a great way to get positive reviews. <a href="https://twitter.com/w2scott">@w2scott</a> <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a></p>— Ruth Burr Reedy (@ruthburr) <a href="https://twitter.com/ruthburr/status/517401118885052417">October 1, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>Local reviews are still important, making up to 20% of the local algorithm. <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a></p>— InternetInspirations (@iiinc) <a href="https://twitter.com/iiinc/status/517400618764599296">October 1, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>The point of reviews is that you need to fix what people are complaining about. Otherwise it's a vicious circle. <a href="https://twitter.com/MaryBowling">@MaryBowling</a> <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a></p>— Ruth Burr Reedy (@ruthburr) <a href="https://twitter.com/ruthburr/status/517400586363633664">October 1, 2014</a></blockquote>
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<blockquote class="twitter-tweet" lang="en"><p>100% agree with <a href="https://twitter.com/MaryBowling">@marybowling</a>, do not do fake reviews! Fix why you get bad reviews. <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a></p>— Kevin Mullett (@kmullett) <a href="https://twitter.com/kmullett/status/517400518407507968">October 1, 2014</a></blockquote>
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More coming soon, stay tuned...

 

[Linda Buquet]

<blockquote class="twitter-tweet" lang="en"><p>If your business has multiple locations, optimize the architecture of location pages to maximize domain strength signals. <a href="https://twitter.com/MikeRamsey">@mikeramsey</a> <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a></p>— Adam Dorfman (@phixed) <a href="https://twitter.com/phixed/status/517405064311623680">October 1, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

Hmmm, everyone must be in the link building session, or heading out for cocktails early.

In case you missed it earlier - here is my coverage from the Pigeon panel.

<a href="http://localsearchforum.catalystemarketing.com/google-local/23258-deconstructing-pigeon-panel-highlights-smx-east-smx.html">Deconstructing Pigeon Panel: HIGHLIGHTS from SMX East #smx</a>

But there should be more coming from this local session, so check back.

 

[Colan Nielsen]

Thanks Linda! This is great stuff. Much appreciated.

 

[Linda Buquet]

<blockquote class="twitter-tweet" lang="en"><p>Google employee said that they use address and number as key business identifiers, more so than the business name <a href="https://twitter.com/w2scott">@w2scott</a> <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a> <a href="https://twitter.com/hashtag/24c?src=hash">#24c</a></p>— Vladislav Todorov (@VladoTod) <a href="https://twitter.com/VladoTod/status/517410425743237120">October 1, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>Business name is less important to keep consistent in the local search ecosystem than Address and Phone Number. <a href="https://twitter.com/w2scott">@w2scott</a> <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a></p>— Adam Dorfman (@phixed) <a href="https://twitter.com/phixed/status/517410528264994816">October 1, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" lang="en"><p>My takeaway from today: We are all people. (Even Google wants to be people.) Be good to each other and build relationships. <a href="https://twitter.com/hashtag/smx?src=hash">#smx</a></p>— Sarah Johnson (@SarahJ_ATL) <a href="https://twitter.com/SarahJ_ATL/status/517412230321557504">October 1, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

There may be more - scouting now.

Please add if you see anything I missed. I've only had a chance to do Twitter I'm sure there is more on G+. Heading that way next.

 

[DanLeibson]

What was the big announcement?

 

[Linda Buquet]

Oh it didn't happen.

I had a feeling that since David was speaking he would share findings from the new
Local Search Ranking Factors and it would be announced at SMX that it was live.

I especially thought this because he spoke on the Pigeon panel and so much of the data he collected on the LSRF this year was Pigeon related. PLUS I knew he pushed to get LSRF done specifically to be ready for conference season and said it would be out end of Sept. Sooo since it didn't happen in Sept just made sense to me that today at SMX would be launch day.

I was wrong.

 

[Linda Buquet]

But just picked up some tidbits LSRF David Mihm did drop...

<a href="http://localsearchforum.catalystemarketing.com/google-local/23330-sneak-peek-local-search-ranking-factors-2014-a.html">Sneak Peek at Local Search Ranking Factors 2014 from Deconstructing Pigeon #SMX</a>