Local Services and Google my Business

[dvarhol]

It is my understanding that Local Services Ads are based on your GMB page. So if a pest control company has 3 different locations throughout New England (3 different GMB profiles), you will need to create three different LSA accounts and go through the background check for each?

Also, are your reviews from GMB pulled into your LSA ads? And since positive reviews are a top ranking factor, a pest control location that only has 2 reviews on their GMB would not make for a good LSA candidate?

Thanks,

 

[Matt Casady]

@dvarhol, yes that's correct. You could also set up just one LSA account and have it target the other locations but it will show the location in the LSA search results and won't rank as well as profiles that are targeting the cities they are actually in.

That's correct. GMB reviews are linked to LSA ads so the more reviews it has the better it will look and perform.

 

[Tony Wang]

@dvarhol I wouldn't write off LSA just because a location only has 2 reviews. Some industries have good roi and it's worth trying it out. You never know how it might perform without testing it, and LSA is still one of the most cost effective ads.

 

[nixid]

Has Google commented on when an business with multiple locations and GMB profiles, overlap in LSA, for example same company is shown in top three listings?

 

[Matt Casady]

@nixid, yeah if a business is targeting the same job types and service areas with multiple accounts that is technically against Google's policies and it could result in those accounts being disabled. But I personally, have yet to see Google enforce this.

Local Services platform policies - Advertising Policies Help

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our poli

support.google.com

 

[Kenziee]

It is my understanding that Local Services Ads are based on your GMB page. So if a pest control company has 3 different locations throughout New England (3 different GMB profiles), you will need to create three different LSA accounts and go through the background check for each?

Also, are your reviews from GMB pulled into your LSA ads? And since positive reviews are a top ranking factor, a pest control location that only has 2 reviews on their GMB would not make for a good LSA candidate?

@nixid, yeah if a business is targeting the same job types and service areas with multiple accounts that is technically against Google's policies and it could result in those accounts being disabled. But I personally, have yet to see Google enforce this.

Local Services platform policies - Advertising Policies Help

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our poli

support.google.com

Google has definitely enforced this on one of my other client's accounts.
SImply because the name of the business was the same they flagged my accounts. Causing a lot of issues. I was under the impression that if the business had a different address and you did not overlap the GEO's it was fine but I guess the business name being the same is what caused the accounts to be flagged.