dvarhol

Member
Joined
Feb 18, 2020
Messages
2
Reaction score
0
It is my understanding that Local Services Ads are based on your GMB page. So if a pest control company has 3 different locations throughout New England (3 different GMB profiles), you will need to create three different LSA accounts and go through the background check for each?

Also, are your reviews from GMB pulled into your LSA ads? And since positive reviews are a top ranking factor, a pest control location that only has 2 reviews on their GMB would not make for a good LSA candidate?

Thanks,
 

Matt Casady

Administrator
Moderator
Local Search Expert
LocalU Faculty
Joined
Jun 10, 2016
Messages
30
Reaction score
42
@dvarhol, yes that's correct. You could also set up just one LSA account and have it target the other locations but it will show the location in the LSA search results and won't rank as well as profiles that are targeting the cities they are actually in.

That's correct. GMB reviews are linked to LSA ads so the more reviews it has the better it will look and perform.
 

Tony Wang

Member
Joined
Oct 13, 2014
Messages
216
Solutions
1
Reaction score
116
@dvarhol I wouldn't write off LSA just because a location only has 2 reviews. Some industries have good roi and it's worth trying it out. You never know how it might perform without testing it, and LSA is still one of the most cost effective ads.
 

nixid

Member
Joined
May 28, 2020
Messages
16
Reaction score
2
Has Google commented on when an business with multiple locations and GMB profiles, overlap in LSA, for example same company is shown in top three listings?
 

Matt Casady

Administrator
Moderator
Local Search Expert
LocalU Faculty
Joined
Jun 10, 2016
Messages
30
Reaction score
42
@nixid, yeah if a business is targeting the same job types and service areas with multiple accounts that is technically against Google's policies and it could result in those accounts being disabled. But I personally, have yet to see Google enforce this.

1619115200967.png

 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom