Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Joost de Valk AKA Yoast, discovered that the list of Schema LocalBusiness types has been greatly expanded. I looked at it not that long ago and all these categories & sub-cats were not there.

<ul> <li><a href="">AnimalShelter</a></li>
<li><a href="">AutomotiveBusiness</a></li>
<li><a href="">ChildCare</a></li>
<li><a href="">DryCleaningOrLaundry</a></li>
<li><a href="">EmergencyService</a></li>
<li><a href="">EmploymentAgency</a></li>
<li><a href="">EntertainmentBusiness</a></li>
<li><a href="">FinancialService</a></li>
<li><a href="">FoodEstablishment</a></li>
<li><a href="">GovernmentOffice</a></li>
<li><a href="">HealthAndBeautyBusiness</a></li>
<li><a href="">HomeAndConstructionBusiness</a></li>
<li><a href="">InternetCafe</a></li>
<li><a href="">Library</a></li>
<li><a href="">LodgingBusiness</a></li>
<li><a href="">MedicalOrganization</a></li>
<li><a href="">ProfessionalService</a></li>
<li><a href="">RadioStation</a></li>
<li><a href="">RealEstateAgent</a></li>
<li><a href="">RecyclingCenter</a></li>
<li><a href="">SelfStorage</a></li>
<li><a href="">ShoppingCenter</a></li>
<li><a href="">SportsActivityLocation</a></li>
<li><a href="">Store</a></li>
<li><a href="">TelevisionStation</a></li>
<li><a href="">TouristInformationCenter</a></li>
<li><a href="">TravelAgency</a></li></ul>

Click any of the links you are interested in to see the sub-categories.
If you click store link above for instance, on bottom of page there is a big list of store types.

Example HomeAndConstructionBusiness breaks out into:

<li><a href="">Electrician</a></li>
<li><a href="">GeneralContractor</a></li>
<li><a href="">HVACBusiness</a></li>
<li><a href="">HousePainter</a></li>
<li><a href="">Locksmith</a></li>
<li><a href="">MovingCompany</a></li>
<li><a href="">Plumber</a></li>
<li><a href="">RoofingContractor</a></li>
Here is Joost's list which is great because it shows all the sub-cats all broken out for each primary cat. New LocalBusiness types – news

Thanks Joost for the head's up!

Here is a direct link to the Schema LocalBusiness Page

Phil Rozek

Local Search Expert
Jul 26, 2012
Reaction score
That's great news. Now if the powers-that-be can only figure out a way for the "little guy" to adopt Schema widely (without having to hire one of us local-search-obsessives)...

Thanks for passing that along, Linda!

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER


  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom