#LocalU Baltimore Highlights, Tips & Updates

[Linda Buquet]

Tweets re Joel's presentation...

<blockquote class="twitter-tweet"><p>Google's Joel Headley in a deep Q&A on local search at <a href="https://twitter.com/search/%23LocalU">#LocalU</a> Advanced. <a href="http://t.co/dJMY50p6vm" title="http://twitpic.com/c9ya1h">twitpic.com/c9ya1h</a></p>— Aaron Weiche (@AaronWeiche) <a href="https://twitter.com/AaronWeiche/status/310417351017369601">March 9, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Google's Joel Headley in a deep Q&A on local search at <a href="https://twitter.com/search/%23LocalU">#LocalU</a> Advanced. <a href="http://t.co/dJMY50p6vm" title="http://twitpic.com/c9ya1h">twitpic.com/c9ya1h</a></p>— Aaron Weiche (@AaronWeiche) <a href="https://twitter.com/AaronWeiche/status/310417351017369601">March 9, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Finding and riding every gray line in guidelines isn't a good practice. You will likely get burned. ..Don't read it like a lawyer. <a href="https://twitter.com/search/%23localU">#localU</a></p>— Thomas Ballantyne (@Thos003) <a href="https://twitter.com/Thos003/status/310418005047775233">March 9, 2013</a></blockquote>
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[Linda Buquet]

OK I'm over and out. Off to the 2nd happiest place on earth - LegoLand.

Leaving this place and all the LocalU coverage in your capable hands!

Share away and I'll catch up when I get back.
(Or maybe will peek at my phone, if the grandkids will let me.)

 

[Colan Nielsen]

Re: #LocalU Baltimore Highlights, Tips &amp;amp; Updates

Hiding your address on Google Local DOES NOT affect your ranking.<s style="text-decoration: none; color: rgb(102, 181, 210);">#</s>localu <s style="text-decoration: none; color: rgb(102, 181, 210);">@</s>PlanetOcean

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Use the "report a problem" form in Local to tip-off incorrect address info OR report competitors using mailboxes. <s style="text-decoration: none; color: rgb(102, 181, 210);">#</s>localu



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<blockquote class="twitter-tweet"><p>Google verification calls r triggered by discrepancies in the listing. Know your full business name. Answer the phone w/it or else. <a href="https://twitter.com/search/%23localu">#localu</a></p>— Casey Markee (@MediaWyse) <a href="https://twitter.com/MediaWyse/status/310419379126931456">March 9, 2013</a></blockquote>
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[Chris Ratchford]

Re: #LocalU Baltimore Highlights, Tips &amp; Updates

<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>Google's local algorithm understands and allows for individual listings for lawyers, doctors, etc as well as the main firm listing. <a href="https://twitter.com/search/%23LocalU">#LocalU</a></p>— Darren Shaw (@EdmontonSEO) <a href="https://twitter.com/EdmontonSEO/status/310422503031980032">March 9, 2013</a></blockquote>
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Now up Aaron Weiche- Mobile Opportunities

 

[Nick.SEOSpark]

Re: #LocalU Baltimore Highlights, Tips &amp;amp; Updates

Hiding your address on Google Local DOES NOT affect your ranking.<s style="text-decoration: none; color: rgb(102, 181, 210);">#</s>localu<s style="text-decoration: none; color: rgb(102, 181, 210);">@</s>PlanetOcean
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Thanks Colan - That's good information to spread here as it's a question people often ask.


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[Colan Nielsen]

Re: #LocalU Baltimore Highlights, Tips &amp;amp;amp;amp; Updates

<blockquote class="twitter-tweet"><p>From #1 to #4 ranking drop = 90% click-thru decrease. Ouch! <a href="https://twitter.com/search/%23localu">#localu</a></p>— Casey Markee (@MediaWyse) <a href="https://twitter.com/MediaWyse/status/310423369478725632">March 9, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>RT @<a href="https://twitter.com/brooke_snow">brooke_snow</a>: 90% drop in CTR from 1st to 4th position on mobile <a href="https://twitter.com/search/%23localu">#localu</a> @<a href="https://twitter.com/aaronweiche">aaronweiche</a></p>— davidmihm (@davidmihm) <a href="https://twitter.com/davidmihm/status/310423784656076801">March 9, 2013</a></blockquote>
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That makes a little more sense..MOBILE

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<blockquote class="twitter-tweet"><p>Paid is your gold medal winner with mobile - Local takes the silver <a href="https://twitter.com/search/%23localu">#localu</a> @<a href="https://twitter.com/aaronweiche">aaronweiche</a></p>— Brooke Snow (@Brooke_Snow) <a href="https://twitter.com/Brooke_Snow/status/310424046347120641">March 9, 2013</a></blockquote>
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<blockquote class="twitter-tweet"><p>Yelp is a super-charged SEO machine. You have to get a listing there. It may rank ABOVE your local mobile listing. <a href="https://twitter.com/search/%23localu">#localu</a> @<a href="https://twitter.com/aaronweiche">aaronweiche</a></p>— Casey Markee (@MediaWyse) <a href="https://twitter.com/MediaWyse/status/310426424265830402">March 9, 2013</a></blockquote>
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[Chris Ratchford]

Re: #LocalU Baltimore Highlights, Tips &amp; Updates

Aaron's serving up some great mobile info:
<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>Yelp is a super-charged SEO machine. You have to get a listing there. It may rank ABOVE your local mobile listing. <a href="https://twitter.com/search/%23localu">#localu</a> @<a href="https://twitter.com/aaronweiche">aaronweiche</a></p>— Casey Markee (@MediaWyse) <a href="https://twitter.com/MediaWyse/status/310426424265830402">March 9, 2013</a></blockquote>
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<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>optimize content for mobile searches "near ____landmark____" <a href="https://twitter.com/search/%23localu">#localu</a> @<a href="https://twitter.com/aaronweiche">aaronweiche</a></p>— davidmihm (@davidmihm) <a href="https://twitter.com/davidmihm/status/310426096761962496">March 9, 2013</a></blockquote>
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More...
<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>improve your mobile conversion rates with smart sitelinks <a href="https://twitter.com/search/%23localu">#localu</a> @<a href="https://twitter.com/aaronweiche">aaronweiche</a></p>— davidmihm (@davidmihm) <a href="https://twitter.com/davidmihm/status/310428354899738625">March 9, 2013</a></blockquote>
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[Chris Ratchford]

Re: #LocalU Baltimore Highlights, Tips &amp; Updates

Now up, Mike Ramsey of Nifty Marketing- Beyond Google+Local

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<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>Google+local is like having all your eggs in the same basket. You need to diversify! @<a href="https://twitter.com/niftymarketing">niftymarketing</a> <a href="https://twitter.com/search/%23localu">#localu</a></p>— Search Engine News (@PlanetOcean) <a href="https://twitter.com/PlanetOcean/status/310431434181574656">March 9, 2013</a></blockquote>
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[Chris Ratchford]

Re: #LocalU Baltimore Highlights, Tips &amp;amp; Updates

<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>Great tips from @<a href="https://twitter.com/niftymarketing">niftymarketing</a> for unique content on your location pages: driving directions, location-specific reviews, staff bios <a href="https://twitter.com/search/%23LocalU">#LocalU</a></p>— Darren Shaw (@EdmontonSEO) <a href="https://twitter.com/EdmontonSEO/status/310434448808218624">March 9, 2013</a></blockquote>
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<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>Build a *GOOD* locally focused infographic and pitch it to local newspapers. They'll eat it up. Local links FTW. Via @<a href="https://twitter.com/niftymarketing">niftymarketing</a> <a href="https://twitter.com/search/%23LocalU">#LocalU</a></p>— Darren Shaw (@EdmontonSEO) <a href="https://twitter.com/EdmontonSEO/status/310435918655922176">March 9, 2013</a></blockquote>
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Next up, Will Scott from Search Influence: The Other 33%

 

[Chris Ratchford]

Re: #LocalU Baltimore Highlights, Tips &amp; Updates

Check out the cats!
<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>@<a href="https://twitter.com/matt_siltala">matt_siltala</a> 's infographic on social meowdia gets shout out from @<a href="https://twitter.com/w2scott">w2scott</a> <a href="https://twitter.com/search/%23localu">#localu</a> <a href="http://t.co/Q4nLzUls6r" title="http://*****/iD8yu">*****/iD8yu</a></p>— davidmihm (@davidmihm) <a href="https://twitter.com/davidmihm/status/310439104934461442">March 9, 2013</a></blockquote>
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<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>got bad reviews on yelp? get folks to leave TIPS to push bad reviews down on mobile <a href="https://twitter.com/search/%23localu">#localu</a> @<a href="https://twitter.com/w2scott">w2scott</a></p>— davidmihm (@davidmihm) <a href="https://twitter.com/davidmihm/status/310442578019491840">March 9, 2013</a></blockquote>
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[Colan Nielsen]

<blockquote class="twitter-tweet"><p>YouTube is the #2 search engine & local video responses are a clever way to market there.<a href="https://twitter.com/search/%23localu">#localu</a> via @<a href="https://twitter.com/w2scott">w2scott</a></p>— Matt Marko, SoLoMoFo (@BackyardMktg) <a href="https://twitter.com/BackyardMktg/status/310440804000866304">March 9, 2013</a></blockquote>
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[Chris Ratchford]

Update- We're currently having the round table discussion. 3 30 minute sessions-

The presentations will start back up in 30 minutes.

 

[Chris Ratchford]

Will Scott from Search Influence- Facebook for Local

<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>Facebook EdgeRank has been emasculated. Less than 10% of your fans will see an update. @<a href="https://twitter.com/w2scott">w2scott</a> <a href="https://twitter.com/search/%23localu">#localu</a></p>— Search Engine News (@PlanetOcean) <a href="https://twitter.com/PlanetOcean/status/310487839907385345">March 9, 2013</a></blockquote>
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<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>use promoted posts to get viral traction -- you are buying EdgeRank w promoted posts (interactions, views, affinity, etc.) <a href="https://twitter.com/search/%23localu">#localu</a> @<a href="https://twitter.com/w2scott">w2scott</a></p>— davidmihm (@davidmihm) <a href="https://twitter.com/davidmihm/status/310490246041194496">March 9, 2013</a></blockquote>
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<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>Using Twitter Ads? Don't bother. The CTR is currently terrible. Be wary. <a href="https://twitter.com/search/%23localu">#localu</a></p>— Casey Markee (@MediaWyse) <a href="https://twitter.com/MediaWyse/status/310492441788698624">March 9, 2013</a></blockquote>
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[Chris Ratchford]

Mary Bowling- Local Paid Advertising

<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>You can call customer support for Adwords Express. But @<a href="https://twitter.com/marybowling">marybowling</a> says NOT a satisfying experience at her end. <a href="https://twitter.com/search/%23localu">#localu</a></p>— Casey Markee (@MediaWyse) <a href="https://twitter.com/MediaWyse/status/310494159897251840">March 9, 2013</a></blockquote>
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<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>Use the @<a href="https://twitter.com/mblumenthal">mblumenthal</a> Adwords category tool to make sure you are targeting correctly. <a href="https://twitter.com/search/%23localu">#localu</a></p>— Casey Markee (@MediaWyse) <a href="https://twitter.com/MediaWyse/status/310495724754305026">March 9, 2013</a></blockquote>
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[Chris Ratchford]

Last up- Ed Reese of Sixth Man Marketing: Local Reporting and Analytics for Local Search
<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>Advanced segments in GA for mobile are great! Use them. Now. @<a href="https://twitter.com/ed_reese">ed_reese</a> <a href="https://twitter.com/search/%23localu">#localu</a></p>— Casey Markee (@MediaWyse) <a href="https://twitter.com/MediaWyse/status/310498011799232513">March 9, 2013</a></blockquote>

<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>Set a meeting and ask clients what they want to know. Create custom reports in Analytics that answer each question. @<a href="https://twitter.com/ed_reese">ed_reese</a> <a href="https://twitter.com/search/%23LocalU">#LocalU</a></p>— Darren Shaw (@EdmontonSEO) <a href="https://twitter.com/EdmontonSEO/status/310499079878758401">March 9, 2013</a></blockquote>
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<blockquote class="twitter-tweet" data-partner="tweetdeck"><p>Analytics and reporting with @<a href="https://twitter.com/ed_reese">ed_reese</a> <a href="https://twitter.com/search/%23localu">#localu</a> <a href="http://t.co/rhr8DV4zpt" title="http://twitpic.com/ca0fad">twitpic.com/ca0fad</a></p>— Aaron Weiche (@AaronWeiche) <a href="https://twitter.com/AaronWeiche/status/310501280676196352">March 9, 2013</a></blockquote>
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That's all folks!!!!!

 

[Linda Buquet]

Wow, awesome sharing you guys. Looks like you found all the best tips from event.
Thanks so much!

 

[Linda Buquet]

Here is a blog overview of David Mihm's presentation from the Ethical SEO blog.

Local U Recap: David Mihm's Local Search Tactics | Ethical SEO Blog

 

[Nick.SEOSpark]

Thanks for sharing Linda - That's very useful.