LSA Ads - do you enable ‘Direct Business Search’ setting?

[gerrylewis]

For LSA ads, what’s people’s preference on de-selecting the option to Show Ads for the Brand name, it’s called ‘Direct Business Search’ in the settings.

{In the Profile/Budget section -> Settings -> “Direct Business Search”. }

The reason I want it off, is that it’s taking clicks/calls away from the GBP.

So the GBP is reporting a decline, but it’s not actually doing worse, it’s just that the LSA ads are taking those calls/clicks.

Yes I know you'll get credited for it, more concerned with the GBP stats.

What do people prefer? On or Off?

 

[Chris Barnard]

Hi Gerry,

It would be dependent on cost per lead and ROI in the given location/industry. In my opinion, I'd leave it off, and run a PPC brand campaign for a cheaper CPL, since Google doesn't differentiate lead costs of branded vs non-branded.

Also, its up to the caller to respond to the automated prompt to indicate if they are a return or new customer ("press 1 if you are a returning customer, otherwise stay on the line") - not ideal. Furthermore, there is a concern of competitors showing in the SERP/pro list local finder when searching your brand name.

You can test it for a short period of time and see what happens. I'm interested to hear what others prefer.

 

[gerrylewis]

Appreciate the insights, Chris. That helps me! Thank you.