Moving a storefront GBP ~35 miles across the CA/NV state line without losing reviews

[bryanjones]

Client is a high-end audio retailer. Their Google Business Profile is set up as a storefront with the address displayed publicly, not a service-area business (no service area is configured). The displayed address is a mail center suite in California, so the listing is currently out of compliance. They have a real, staffed showroom in Nevada and want the profile to live there going forward. That location is new and doesn't currently have a GBP.

The profile has 10+ reviews and my #1 priority is carrying those reviews through the move.

What's the best process here: edit the address, create new and merge, or something else?

Thanks in advance!
Bryan

 

[keyserholiday]

You are not supposed to move GBPs and reviews across state lines. However, make sure you have the signage and update your citations before updating the address.