awfoste

Member
Joined
Sep 24, 2020
Messages
1
Hi Everyone,

(This is my first post!)

Saw that LSAs are moving to Google's auction. Is anyone currently using the auction instead of paying a fixed rate per call? If so, can you offer any insight?

It's hard not to be pessimistic about the affects this will have on the cost per call. I'm hoping some early adopters can share recommended tactics, if this is already live for some businesses. But with this move, plus Google charging for GMB, feels like we're gonna need a bigger budget...

 

Tony Wang

Member
Joined
Oct 13, 2014
Messages
168
I just came across this article myself just now. No surprise. In fact I'm surprised it didn't happen sooner. Paying $25/lead in some verticals was a steal, and it was only a matter of time...

I'd like to start a betting pool to see how long it will take for LSA bids to approach PPC bids in some of the high dollar verticals. Any takers? :cool:
 

PKLilikoi

Member
Joined
Sep 17, 2020
Messages
38
I just came across this article myself just now. No surprise. In fact I'm surprised it didn't happen sooner. Paying $25/lead in some verticals was a steal, and it was only a matter of time...

I'd like to start a betting pool to see how long it will take for LSA bids to approach PPC bids in some of the high dollar verticals. Any takers? :cool:

It already has and businesses are taking advantage right off the bat. People are now able to get multiple listings via LSA bidding. Take a look at the snapshots. This is going to be one wild ride with the bidding. I've also noticed certain keyword search terms will apply a picture to the LSA which makes it even more visible.

Attorney example.PNG


Roofers example.PNG
 

TomW

Local Search Expert
LocalU Faculty
Joined
Sep 1, 2016
Messages
57
It already has and businesses are taking advantage right off the bat. People are now able to get multiple listings via LSA bidding.

Having multiple listings for a business isn't new or related to the bidding feature though. I can't speak to lawyer and professional services LSAs but bidding is in beta for home services categories and doesn't take effect until Oct. 8 so this shouldn't be coming into play for the roofing example.

Three years ago I sent in an example of a result showing 3 LSA for one business so I know they are aware of this happening.
 

PKLilikoi

Member
Joined
Sep 17, 2020
Messages
38
Having multiple listings for a business isn't new or related to the bidding feature though. I can't speak to lawyer and professional services LSAs but bidding is in beta for home services categories and doesn't take effect until Oct. 8 so this shouldn't be coming into play for the roofing example.

Three years ago I sent in an example of a result showing 3 LSA for one business so I know they are aware of this happening.

Thank you for confirming Tom!
 

TomW

Local Search Expert
LocalU Faculty
Joined
Sep 1, 2016
Messages
57
Hi Everyone,

(This is my first post!)

Saw that LSAs are moving to Google's auction. Is anyone currently using the auction instead of paying a fixed rate per call? If so, can you offer any insight?

It's hard not to be pessimistic about the affects this will have on the cost per call. I'm hoping some early adopters can share recommended tactics, if this is already live for some businesses. But with this move, plus Google charging for GMB, feels like we're gonna need a bigger budget...


With so many vertical and markets I think it's really going to vary quite a bit. It's going to require a lot of testing and experimenting! And if you find something that seems to work well, plan on having to adjust again before too long, particularly since only a certain amount of advertisers may even have the bidding option due to it being a beta test.
 

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