Managing Google Adwords Campaigns for Clients

[BWrightTLM]

Hey everyone. I just posted the following on Google+ and then remembered that I should also check here to see if anyone has any advice on the matter. I thank you in advance for any input.

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I am looking for advice/opinions on the best tools being used by other agencies to manage Google Adwords accounts for clients.

I'm wanting to give more in-depth reporting for Adwords. All we are giving clients at the moment are reports showing total monthly cost, total clicks, CPC, and search terms. We also are using a rep through Google Partners to create and manage the campaigns.

Some clients don't really care to see in-depth reports, but as we begin to manage larger accounts, I want to give more options.

These are small businesses so I am looking for tools costing us no more than $400/month, preferably.

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[Linda Buquet]

Hey Ben,

Thanks for posting and for embedding your G+ post. I do that quite often but you are the 1st member to embed, so that was cool!

I have not worked with Adwords for years so don't have anything to offer, but hopefully some of our other members will weigh in with some tips.

 

[Greg Schueler]

You can look at Raven Tools. It has a very robust reporting mechanism and ad management system.

It does a lot more than just the PPC portion too, so if you offer other client services, you could have one tool for nearly everything.

 

[steven]

I heard about Raven Tools but only just now looked into it after your post. Looks interesting... Not to take this thread off-topic, but do you think you could PM me a quick tidbit on what you like the most about it, if you have a second?

 

[BWrightTLM]

Hey Linda,

Thank you. I actually got the idea from one of your posts. Thought it was a great idea.

Thanks Greg for your advice. I have used Raven Tools in the past but wasn't really satisfied with everything.

On Google+, a couple people recommended me to try Wordstream. I've known about Wordstream, and recently saw Larry Kim speak at State of Search, but I have never tried their product.

Does anyone have experience using Wordstream? Is it worth the money?

 

[21Development]

I'm on a trial of Wordstream now, and I do like the options it provides. Raven Tools is also very, very robust. I'll report back on my experience with Wordstream this week. So far, it fits the bill for small/medium sized businesses.