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As of yesterday, one of my employees noticed that all our clients have huge drops in impressions & clicks for the URL we use in GMB that uses UTM codes. I believe something has changed where Search Console is not reporting on the UTM codes and I'm not 100% sure if it's intended or a bug. Izzi Smith has already asked John Mueller on Twitter:
This is one example of the impressions drop on the pages using the UTM codes in GMB:
Here is one of our clients who is not using UTM codes in GMB (this is the traffic to the location page GMB links to) and it shows no drops at all:
It seems to be having a much more dramatic impact on Impressions than clicks. Here is an example of a multi-location chain:
Then looking at the first example I posted, here is how it looks when I add the clicks graph. Clicks seem normal/stable.
It looks like it happened January 14-15. You seeing the same thing? What do you think the cause is?
This is one example of the impressions drop on the pages using the UTM codes in GMB:
Here is one of our clients who is not using UTM codes in GMB (this is the traffic to the location page GMB links to) and it shows no drops at all:
It seems to be having a much more dramatic impact on Impressions than clicks. Here is an example of a multi-location chain:
Then looking at the first example I posted, here is how it looks when I add the clicks graph. Clicks seem normal/stable.
It looks like it happened January 14-15. You seeing the same thing? What do you think the cause is?