Matt Cutts on Negative SEO: Implications for Local

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Matt Cutts on Negative SEO
by Michelle Stinson Ross, Search Engine Journal
January 30, 2013

For the last several months there has been a great deal of discussion of negative SEO, what it is and how to counteract it. Matt Cutts, head of the Google Webspam team, talks about how Google is addressing negative SEO and explains how the Disavow Links tool works. Cutts specifically addresses the concerns of local small businesses, so be sure to watch all the way through.

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