More Clarification on Seasonal HVAC Category Changes and optimization

[Ben Walsh]

Hey Guys,

Just wanted to clarify best practices on the categories we should use and further optimization to support the seaosnal changes.

In this case im talking about a single location HVAC company.


The consesnus is to swap out Heating or Air conditioning categories which I get,

What is a little more confusing is the exact categories

Just read the post from Elizabeth Rue suggesting swapping out

Heating contractor / Air conditioning Service

and Ive just listening to a podast with Darren Shaw who Suggested

Furnace Repair / Air Conditioning Repair

So my first question is the default more Broad or service specific? and what might be some nueances that affect that decision?

for the record the client im looking for this, thier bright local GEO grid report is showing more top competitors using things like "Air Conditioning Repair" even on the heating keywords, im not seeing "Heating Contracrtor or Air Conditioing Service as a main category for any of them.

2nd question: we are updating the homepage as well I assume for a single location? from Air Conditioning to Heating? and vica versa with the category change?

Thanks in advance