NEW NEW AI Tool in Google Search Console (GSC)

[ElizabethRule]

There is a new AI button in Google Search Console, is anyone seeing it in their accounts yet? I am not seeing it, but I have seen posts on Linkedin about it (s/o Brodie Clark always with the fresh insights)

wondering if not in the US yet? Can anyone confirm?

excited to use it to see if this will actually make adding filters and getting insights easier, or just be another lackluster AI "upgrade". I use GSC everyday, so seeing new features to make workflow easier is always appreciated.

more from Google

• https://developers.google.com/search/blog/2025/12/ai-powered-configuration
• https://support.google.com/webmasters/answer/7576553#AI_powered_configuration

 

[Leury]

I checked various websites, but I don't have that option yet either.

 

[fisicx]

I've seen it in the UK but the results are of variable quality. Some were just plain wrong. Like all current AI tools it suffers from hallucinations.

 

[keyserholiday]

Google made announcements on this and social media data. Sadly, they said it's an experiment, so there is no telling if it will be kept and if everybody will have this data.

 

[ElizabethRule]

Google made announcements on this and social media data. Sadly, they said it's an experiment, so there is no telling if it will be kept and if everybody will have this data.

Really hope this is something they keep!!

 

[fisicx]

Really hope this is something they keep!!

Yes but make sure you check the results against the actual data. It suggests you can get average position but when compared to an incognito search there was considerable variance.

 

[keyserholiday]

Really hope this is something they keep!!

It’s Google, I am not holding my breath.

 

[ElizabethRule]

I've seen it in the UK but the results are of variable quality. Some were just plain wrong. Like all current AI tools it suffers from hallucinations.

Maybe this is a test and Google needs to give it some work before they launch it to the world

 

[Leury]

Maybe this is a test and Google needs to give it some work before they launch it to the world

I am currently seeing this feature in my GSC.