New biz owner - how to start and grow?

[peweb]

Hello,

I have just created a listing for a friend and we are waiting for post card. I am going to read and learn as much as possible about GMB (my friend is not tech savvy) to help my friends and eventually tun this into a business.

Do you know a good and comprehensive guide and course on how to get the most of the GMB? My friend is a lawyer and I see there are 20+ lawyers with GMB in our area so we need to know what to do and what not to do to get his GMB ranked on the first 10 (in top 3), if possible.

First question - how to name the business? Should we use First Name + Last Name + lawyer in City?

All help and advice are welcome!

 

[Phil Rozek]

@peweb, the @whitespark guide to GMB is very good: How To Optimize a Google My Business Listing. Your Guide to GMB!

Of course, there is much more to local SEO than GMB. Most of a local business's fortunes depend on its organic SEO strength (i.e. on-page optimization, "content," and links), as well as on its reviews. To a lesser extent the off-site citation work also matters, as does your ability to keep competitors' Google Maps spam from spiraling out of control.

 

[peweb]

@peweb, the @whitespark guide to GMB is very good: How To Optimize a Google My Business Listing. Your Guide to GMB!

Thank you! I'm going to read it carefully. Is there a guide, blueprint from Google?

your ability to keep competitors' Google Maps spam from spiraling out of control.

What is this?

 

[Rich Owings]

What is this?

[2022] The Ultimate Guide to Fighting Spam on Google Maps - Sterling Sky Inc

Updated February 28, 2022

www.sterlingsky.ca

 

[Phil Rozek]

@peweb, there is not a guide from Google, other than the Google My Business policies. It's good to know the rules, but of course those don't address most of the questions and problems that pop up.

 

[Tony Wang]

Much reading you have to do, young Jedi. This forum and those posts mentioned are a good place to start. Also soak up what you can at whitespark, brightlocal, sterling sky, etc.