Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Since it's Halloween I just had to work the word "Frightful" in. You'll see why in 2nd screenshot. :p

Just discovered a new little Google update. At least I think it's new because I have not seen anyone mention yet.

Service area businesses, the neglected and even sometimes abused step child of Local Search, just got a little extra attention and a little update from Google.

The service radius feature, while available in dash was seldom seen by customers. I don't think very many consumers went to maps and noticed the to "Show service area."


But now service area is showing up
right in the Knowledge Graph in page one Google Search.


SABSanMarcosPlumber.jpg


And here is the Frightful Mistake I was warning you about.
Careful where you put that thang... your map marker than is!


SABoceanmarker.jpg

If you set your service area wrong you can land in Lake Michigan.


And if you set your service area wrong
PLUS use a fake violation-filled name on top of it
Well... your local search skills are just plain scary!



SABoceanmarker2.jpg

That company needs help! I think on top of all the that it's a duplicate listing.
Who needs a new client? Go sic 'em Danno! :p

Happy Halloween everyone!

SABSanMarcosPlumber.jpg


SABoceanmarker.jpg


SABoceanmarker2.jpg
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Meant to ask... is the service radius showing in search new?
Or did I just miss it?

I don't really work with SABs, so could have missed it if Mike or someone mentioned before.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
LOL Keenan. You crack me up! :D

But you are right, everyone needs a good niche!
 
Joined
Aug 7, 2013
Messages
751
Reaction score
404
Plumbers Houston shows a few. I also continually have to un-check that box in Google. They love automatically changing it...
 

Jim Froling

Member
Joined
Jul 19, 2012
Messages
147
Reaction score
63
Maybe they just specialize in carpet cleaning on boats.

Everyone needs a niche.

Or maybe their niche is cleaning up Lake Michigan, which could really use it! Dirty, dirty job. Similar to our work with dupes. Dirty job but someone has to do it :p
 

Tyson Downs

Member
Joined
Jul 29, 2013
Messages
151
Reaction score
31
Linda do you think there is any advantage to stating the zip codes that you serve verse just stating how many miles you serve from your location?
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Hi Ty,

Nope. And listing zips or cities is how you end up with a marker in a lake like that or out in the middle of a field outside of town. Whatever you put in that box Google will calculate the middle.

Best setting by far is city, NO ZIP and 20 mile radius. Then Google will put your marker smack in the middle of the city. By default I think she lists your city AND your zip, which would put you in the middle of your zip. If that marker location looks ideal then you can leave zip in.

Keep in mind no matter what you put in that box it won't affect ranking at all. If you add a zip it won't help you rank there. If you add the next city over you won't rank there.

That setting only affects the visual radius that shows on the map. And more importantly map marker placement if address is hidden.
 

Keenan Glass

Member
Joined
Jul 27, 2012
Messages
218
Reaction score
35
I agree with Linda, and that works fine in most cases, but you may need to take into account the company's goals and then look at this from a Users point of view.

I live in a BIG city so I have clients that do not want to service certain parts of town. A simple radius might give the impression that they will travel to one side of town, which they won't, but drawing it in too close misses a big area on another side of town.

This wasn't an issue when the service-area was impossible to find, but now it is.

So in some cases zip codes are better. Just depends.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Yes true and good point. If you need to use service areas because you ONLY service specific areas of town due to licensing or distance, then zips would be good as long as it does not put your marker in a lake or something.

But in most cases a business services the whole city and their only goal in tweaking service areas is because they think it will help them rank or show up in certain areas.
 
Similar threads
Thread starter Title Forum Replies Date
L New Google SAB Update + Don't Make this Frightful Mistake! Service Area Businesses 10
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 1
K Unable to get verified in Google for SAB Local Search 14
h.ottenhausen Google Reviews on Website (SABs) Service Area Businesses 0
P Does Google Use A SAB's Mobile Phone Location/s As A Signal? Local Search 7
C Two SABs at one address - Google wants to close one GMB down Service Area Businesses 5
Caroline Two SABs at one address - Google wants to close one GMB down Service Area Businesses 5
KevinWag Moz/Google My Business Conflict - SABs Local Search 2
Tim Colling Google SAB map marker with review star Local Search 3
Amber Robinson Google Support suggests creating G+ Biz page for my SAB Client Google My Business & Google Maps 10
L Careful Where You Put that Thang! Google Map Marker Warning for SABs Service Area Businesses 8
Linda Buquet Careful Where You Put that Thang! Google Map Marker Warning for SABs Service Area Businesses 8
Linda Buquet New SAB Bug - Google+ and Review Pages MIA - Totally Blank Google My Business & Google Maps 10
A SAB franchise issue, Google won't verify Service Area Businesses 5
Akuta SAB franchise issue, Google won't verify Service Area Businesses 5
Linda Buquet Does Google Permanently Sandbox Deleted/Restored G+ Local SAB Listings? Google My Business & Google Maps 13
Nikki Stine Are negative Google reviews due to supply shortages considered 'off-topic'? Local Reviews 2
Jeffrey Taylor Adding a new category to Google my Business Google My Business & Google Maps 4
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 0
M Google Search Console Errors "Coverage and Breadcrumbs"? Google My Business & Google Maps 4
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 2
E "Duplicate" Profile That Google Claims We Already Manage? Google Duplicates & Merges 5
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 4
JamesGreenaway Google Insights query Google My Business & Google Maps 1
RobertCarnitas Google Posts Live on GMB, But Not Showing in GMB Dashboard Google My Business & Google Maps 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
NexstarNickR Google Star Rating: LSA vs. GMB All Things Google My Business [PRIVATE] (LocalU) 2
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 6
JoyHawkins Google Testing 2-Packs on Mobile Google News: Important Changes & Features 4
Paul Gregory Google Maps default location bias distance and the Google Maps Places API Google Algorithm Discussions 2
Chris Ratchford Google Analytics - setting up goals for click-to-call Organic SEO 2
L Google ranking in Legal Field Organic SEO 1
Cherie Dickey Something funny going on in Google Maps... am I missing something? Google My Business & Google Maps 1
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
S Google LSA Lead Board - How to manage? Paid Search and Local Service Ads 1
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
Matt Chauhan Google Maps showing category that doesn't even exist Local Search 1
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
F Google Maps Citation confusion? Google My Business & Google Maps 3
K Google requiring storefront photos Google Duplicates & Merges 4
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
cleverlyengaged Advice on Landmarks/POI/Unclaimed Google Map Locations? Google My Business & Google Maps 6
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
Lanerizz Google Analytics 4 Organic SEO 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom