Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Just picked up a good video about Local Listings management by Max from Max Impact, featuring Mike Blumenthal and Darren from Whitespark. It's from a live Google Hangout done yesterday. 10/17

You know you can always learn something new listening to these guys!
Timestamps below so you can see what was discussed.

<iframe width="560" height="315" src="//" frameborder="0" allowfullscreen></iframe>​

Very insightful #maximpact with +Mike Blumenthal, +Darren Shaw and other local marketers. Created time stamps to make your viewing experience better. Enjoy!

1:23 - stories: how Mike and Darren started in local
1:27 - local listings are not "yours" - you are just another (slightly more trusted) source in Google database. Your local listing is not your local record
Read more in +Philip Rozek's post here: Top Local SEO Myths |
8:29 - local business prominence: structured listing (Google+, Yelp, YellowPages,...) and unstructured citations (local newspaper, blog,...). That's about 25% of local ranking factors
10:00 - the engagement of listing is reviews. Encourage reviews across the ecosystem; review diversification
10:58 - expand what is a citation in your thinking : structured listing + branded URL
11:19 - quality always trumps quantity for citations for business prominence
13:35 - trusted resources of data for listings; what should you focus on based on resources you have? Limited on resources? Infogroup & Localeze
Take a look at +David Mihm's local search ecosystem to better understand Mike's answer: The 2013 Local Search Ecosystems (and a GetListed Upgrade) - Moz
17:23 - Types of Google+ pages; updates for Bing local
20:50 - Google's incredible transition in local
23:40 - listings maintenance & changing business info
Mike recommended +Nyagoslav Zhekov (26:07) for claiming and updating 3rd party-listings.

Q & A
27:51 Hashtag - #maximpact
(you can ask questions before, during and after the event; i.e. feel free to ask any additional questions - #maximpact isn't over when broadcast is)

28:05 - question from +Ben Bowen about duplicating descriptions in local listings. Mike made a post about it on +Local University blog too: Is There Any SEO Benefit in Varying Your Company Description Across Listings? - Local University
33:09 - question from +Craig Fifield: NAP consistency effect on organic rankings for nationwide businesses.
35:38 - Darren: using citation-building as a replacement for link-building is a common misconception.
39:14 - citation questions from +Gaz Copeland (about quality vs. quality of citation) and +Tony Dimmock (future for local citations; citation directories)
Quality Citation Sources from Darren: How to Identify Quality Citation Sources | Whitespark
42:32 - question from +Mihai Aperghis: How to analyze an ecosystem in the other country?
48:38 - #maximpact points giveaway explained and question from +Benjamin Beck - most common mistakes business owners make when trying to do local on their own?
50:23 - question from +Jason T. Wiser - name/brand change
52:51 - on businesses with wide range of services
57:00 - another question from +Jason T. Wiser: reviews and offering free Wi-Fi at the location.

Special thank you to all attendees: +Barrie Moran, +Benjamin Beck, +Kevin Knecht, +Craig Fifield, +Adam Steele, +Mihai Aperghis and +Jason T. Wiser. And thanks to everyone watched (watching and will be watching), asked questions, contributed and shared this #maximpact .

Hat tip to our member Mike Wilton for sharing this on Google+.

And here is the post at Max's blog: Local Listings
Similar threads
Thread starter Title Forum Replies Date
L Hardcore Info about Duplicate Local Business Listings - Video & Free White Paper Google Duplicates & Merges 2
Linda Buquet Hardcore Info about Duplicate Local Business Listings - Video & Free White Paper Google Duplicates & Merges 2
Professor M New Local European Local listing removals Process Google My Business & Google Maps 1
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
Barb Davids GMB Listing vs Local Schema Google My Business & Google Maps 8
A GasBuddy Local Listing Management Citations 1
djbaxter Google adds local listings to autocomplete Local Search 1
V Icon and bold print in GMB local listing. Screenshot Help & Support for Google Local 6
Colan Nielsen Free Local Listings Health Scanner from Bright Local Local SEO Tools & Software 2
danielwallace Needing to transfer reviews from local listings to 1 service area listing Google Duplicates & Merges 1
L Local search query showing Knowledge Graph instead of Local Listings box Google My Business & Google Maps 3
Barb Davids Duplicate FB Listing in Bright Local Citations 1
rhealyn Is it really about relevance? Local listing update. Local Search 3
Jac New Feature >> Got an email from Google >> New! Earn Local Guides points for amazing lists Google My Business & Google Maps 2
Adam Kaufman Accurate Local Listing Scan NAP, Categories, Dashboard Data 15
ValerieM Advice Local Directory Listing Service - Suggestions or Advice Citations 24
nathangdavidson What's the best way to advise Google when there's a bogus business listing returned in a Local Pack? Google My Business & Google Maps 10
Oliver Keates Local Search Check list for 2019 Local Search 4
Grabgooglesgoogles Verified and optimised GMB listing doesn't show up on maps when viewing the street (unlike every other local business which does). Help & Support for Google Local 8
P Guide/suggestions for improving my GMB local listing? wordpress plugins? Local Search 14
J Why Are There So Few Local Listings For This Query? Google My Business & Google Maps 15
H Yahoo Local Listings Local Search 12
M Photo displayed on GMB local listing Help & Support for Google Local 5
RobinOctane Google Local and Map Listing-Kids being Kids Google My Business & Google Maps 3
chrish Local 3 Pack listing in Google SERPS Local Search 3
J Planning a complex local listing project Local Search 7
G Merging Google+ Brand Page with Google My Business Local Listing Google My Business & Google Maps 5
L Verified business listing but no associated Google+ Local Page? NAP, Categories, Dashboard Data 2
latin_sydney Verified business listing but no associated Google+ Local Page? NAP, Categories, Dashboard Data 2
bhartzer Google Business Sites Can Overwrite URL in Google Local Listing Google My Business & Google Maps 2
Michael Charvet Google Voice Number OK for Local Listings? Local Search 3
Tim Colling SEM Post: Google Local 3-Pack Drops Organic Listing for Local Ad Local Search 0
Tim Sweeney Become A Local Listing Expert With Localeze? Consultant's Corner 1
L Tracking click throughs from Google local SERP listing by adding UTM tag in site URL Local Search 7
S Listing disappeared in local 3 pack for major keyword Google My Business & Google Maps 3
JoyHawkins Do Your Listings Vanish When you Cancel with Moz Local? [Case Study] Citations 1
Tim Colling Moz Local - Is anyone else having trouble adding new listings today? Local Search 3
Ajay Prasad Local listing- Claim two different business under same owner? Local Search 1
Dillon Brickhouse Local listings and Google's AMP platform Local Search 0
bczubiak GMB Practitioner Listings and Moz Local Google My Business & Google Maps 7
dmarks Google Local Business Listing Disappeared - Was it Penalized? Google My Business & Google Maps 4
BaggySEO Amending Thomson Local Listings Citations 2
JoyHawkins List of FREE Local SEO Tools that are Awesome Local SEO Tools & Software 3
J Examples of Amazing Local Landing Pages - List them Here! Local Content 14
JoyHawkins Examples of Amazing Local Landing Pages - List them Here! Local Content 30
C Yahoo Local Listing - No Free Submit Option? Local Search 10
Linda Buquet Huge List of Mission Critical CRM & Business Tools for Local Search Consultants Local SEO Tools & Software 0
ccbackus Yahoo! Local Listings - Aabaco - Yext - Anyone solve the mystery? Local Search 30

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom