henbawkins

Member
Joined
Apr 20, 2015
Messages
5
Reaction score
3
Hi guys,

I have a client that's essentially changing their name from Tom & Jerry's to Ben & Jerry's.

They have great reviews and great rankings locally for their niche. Everything's going well. Obviously, I'll have to manually update the majority of the citations we've built.

I'm curious if in you're experience you've seen an effect on rankings with a name change in a similar situation?

Thanks in advance!
 

mborgelt

Member
Joined
Jul 22, 2012
Messages
479
Reaction score
155
You will almost always see a slight drop with a change of major information but as long as you stay on top of citations you shouldn't see too big or long of a drop.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,949
Reaction score
579
I've done a name change for clients twice and haven't seen a drop myself.

The 1st time we changed them all within a week.

The 2nd time we changed them within a month.

Both times we were fine. I would definitely suggest the week though to minimize any possibilities.
 

Durandl

Member
Joined
May 19, 2016
Messages
66
Reaction score
3
inconsistency is what makes search engines confused. The speed at which you update your citations will play a huge part. And make sure you cover all citations, then you should be OK
 
Similar threads
Thread starter Title Forum Replies Date
Matt Chauhan Knowledge Panel Not Appearing for Brand Name Search Google My Business & Google Maps 1
K GMB Adding Old Business Name & Putting True Name in Parathesis Only In English Browser Google My Business & Google Maps 1
J Wrong GMB Listing Appearing when Searching for Physician by Name Google My Business & Google Maps 4
micromano Will changing a business name in GMB cause reviews to be lost? Moving or Name Changes 3
Ryan Steinolfson How do you get the business name to show up next to the map pin? Google My Business & Google Maps 2
G Registering a DBA name as a Search Term Spam on Google 5
Geeman What to do about a GMB that continuously adds the location to their name? Google My Business & Google Maps 3
S Clients Business name now has an "A" in front of all it's YEXT site listings Citations 1
liorenda Icons in GMB name Google My Business & Google Maps 5
NevenaIvanova Bus Stop Names Update NAP, Categories, Dashboard Data 2
D Is adding emojis to business name gets penalty from GMB? Local Search 1
SpectateSwamp Long Business Name & Citations Recycle Bin 0
TriciaClements Long Business Name & Citations Citations 9
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
S Mentioning Employees Name Local Reviews 2
Ben Walsh Branding name change for local attorney ( legalities) Ask a LocalU Expert [PRIVATE] (LocalU) 1
J Change Name Request Contact Us Messages 0
coachmarino Keywords in Name NAP, Categories, Dashboard Data 5
coachmarino DUP Keywords in Name Recycle Bin 0
nathangdavidson Need to change the building name for a client Google My Business & Google Maps 2
E Re-naming Facebook Location Pages for a Multi-Location Brand Citations 11
Y My rival manipulates google autocomplete and now whenever I write keywords on google his name appears Local Search 14
Creativedge Is the Facebook page name important for local search? Local Search 1
Frank Jones Wrong Google Listing Showing For Brand Name Multi-Location Issues 2
Monica Simpson Optimizing Name - do citations matter? All Things Google My Business [PRIVATE] (LocalU) 7
Ben Walsh GMB business name keeps getting reverted back to old name after branding change Ask a LocalU Expert [PRIVATE] (LocalU) 4
lincolnchan Ideas for outranking competitor with same business name Ask a LocalU Expert [PRIVATE] (LocalU) 8
H Ranks better for (city name) than for near me . . .which means....? Organic SEO 3
Nick 11 Best Name To Use In GMB Google My Business & Google Maps 3
Scott ClientClicks Move + Name Change: Possible to keep GMB? Moving or Name Changes 3
Ann Schmitter Change name Contact Us Messages 2
Lanerizz GMB Removing Short Names Google My Business & Google Maps 5
C GMB listings with common name "splits" authority? Multi-Location Issues 1
K Google Keeps Changing my Business Name Google My Business & Google Maps 7
Hammer GMB keeps reverting name and other info Moving or Name Changes 12
L Yelp merging two listings with the same name Citations 1
E API - Notification Settings Resource Name Google My Business & Google Maps 0
L Similar named competitor Local Search 5
Peter Hill Naming changes for COVID-19 Moving or Name Changes 4
M Adding "Teletherapy" to mental health practice GMB name? Google My Business & Google Maps 10
Craig McBreen Two businesses, different names, point to same website Google Duplicates & Merges 1
Lachlan_Wells How to keep your reviews after a name change Moving or Name Changes 3
haileym Appearing For Branded Searches After Name Change Moving or Name Changes 1
ianscott Incorrect Business Names/Duplicate Listings - When To Escalate To Spam Report? Spam on Google 1
A Image name for a non maps category Google My Business & Google Maps 0
Paul Stevens Businesses from 120 miles away showing up three-pack for searches that name local town Local Search 20
A Google Maps Showing Different Map When Searching Name vs. Address Google My Business & Google Maps 1
Peter Hill Facebook naming convention Citations 6
TammyT Does city in business name increase local pack visibility Local Search 7
Caroline Two GMB pages - same business but different names Google Duplicates & Merges 5

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom