Jul 19, 2019
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I work with a vacation rentals agency that relies heavily on clients/families brought to the area by a large annual event that brings 1000's of visitors to their town from all over the country each summer for nearly 3 months. This event has a knowledge panel that gets a lot of engagement in Q&A. I am wondering if it is ethical to have a Google account for my client which is used to answer visitor questions in the event listing as a way to bring awareness of our expertise in the area and for brand exposure. Does anyone have thoughts or concerns with this approach?


LocalU Faculty
Top Poster Of Month
Jul 18, 2012
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I don't see any issue in answering questions as long as they're not promoting themselves in the answer. A good way to make it un-promotional is to not mention their name anywhere in it but have it as the username + photo on the profile.


Jul 19, 2019
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Thank you, Joy. That is exactly the approach I was thinking about using. I just want to present ourselves to that relevant audience as a local expert, especially since the event isn't responding.
I appreciate your help as always!


Aug 23, 2018
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I think this is a great idea Shelly, especially if executed with class such as what Joy suggested.


Jan 16, 2020
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Hi Shelly, my apologies for hijacking your thread. As a business owner, wondering is it ethical to post and answer own questions in GMB?
Thank you.
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