joegrape

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Does anyone have advice or links to resources that cover the specific issues for real estate agents and local seo? I’m trying to get a handle on what, if anything, is unique to real estate agents when doing local seo for them.

Thanks in advance!
Richard
 

joegrape

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Thanks Joy. Definitely interested reading that series.

In particular, I'm curious if a real estate agent who has a practitioner profile could ever outrank the profile of his or her's brokerage, assuming the realtor has a separate website.

Richard
 

JoyHawkins

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In particular, I'm curious if a real estate agent who has a practitioner profile could ever outrank the profile of his or her's brokerage, assuming the realtor has a separate website.

Yes, defitinely. We see this all the time in realtor audits we do. In one case I looked at, there were over 90 realtor listings at the same address for a large brokerage. The majority of the agents were getting filtered and there were only about 2-3 of the 90 that were ranking anywhere.
 

joegrape

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Interesting. I would have assumed that Google sees the agent's profiles as subordinate to the brokerage's profile. But that is clearly the wrong way to think about it. A better analogy is to think if it in terms of a website - the brokerage's profile is like the main page and the individual agents profiles are like subpages. And subpages outranking the main page is the norm in the web world.

Incidentally, I also posted this question to Dani Owens of Bring Home the Bacon (not affiliated, just a happy customer) and she pointed me towards this helpful article, which you actually wrote:


One thing I got from the article (and I hope I interpreted this correctly) is that the key to this all is who actually has direct control over the realtor's profile. If the brokerage set everything up for its agents, then while it cannot delete the profile if an agent leaves, it can still minimize the profile's future effects.

Conversely, if the realtor is in control of the GMB profile then everything is really golden. He or she has a chance to outrank the brokerage through optimization and gets to take all the Google juice generated if he or she ever leaves.

One issue that would be good to tackle in your series, if you haven't thought if it yet, is what do you do if you are the real estate agent in this dynamic. I could see how brokerages might verify all their agents' profiles in an attempt to keep some control over them.

Richard
 

JoyHawkins

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One thing I got from the article (and I hope I interpreted this correctly) is that the key to this all is who actually has direct control over the realtor's profile. If the brokerage set everything up for its agents, then while it cannot delete the profile if an agent leaves, it can still minimize the profile's future effects.
So this has changed actually. In most cases now you can actually get the profile deleted if you are the one that controls it. You would need to delete it from the GMB dashboard and if that doesn't delete the listing you can contact GMB support and they should be able to remove it.
 

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