Jun 28, 2012
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Pubcon Local Services Marketing Conference
Dec 22, 2020

We are proud to announce our first conference dedicated to Local Services Marketing topics. We will go beyond just search to help small businesses thrive in this highly competitive environment. Held online January 20-21, 2021.

At Pubcon, we have always believed in Full Stack Marketing. Putting all your eggs in the search basket can expose you to the whims of the search algo. That said, we know that many local business can be made or broken by their performance in local search. So this conference will be more focused on small and medium sized business that have a local business that can only thrive with quality local marketing.

Joy Hawkins, Founder, Sterling Sky Inc
Keynote Speaker [bio]
Duane Forrester, VP Industry Insights, Yext
Keynote Speaker [bio]

We are deep into the session planning already and have signed our first two keynotes. Joy Hawkins and Duane Forrester. Joy has been a local search expert for years and is the founder of Sterling Sky Inc. Duane Forrester is current VP of Industry Insights, Yext and was previously a Sr. Product Manager responsible for Microsoft Bing’s Webmaster Program.

Break Out Sessions​

We some of the incredible sessions we have lined up for you including:
  • Google My Business Setup and Status Check
  • How to Acquire a Quality Website Audit, Introductory
  • Getting Local Reviews, Introductory
  • Email Marketing and Messaging
  • Bing, Yahoo, Apple, Other Local Search Services
  • Local Brand and Reputation Management
  • Partnership, Guest, and UGC Content
  • Content Marketing for SMB’s
  • Local Content Marketing
  • Local Social Media Marketing, Mid-level
  • Home Services Marketing
  • Professional Services Marketing
  • GMB Penalties and Fake Listings Reporting, Introductory
  • Local B2B Paid Search & Display Campaigns Using Google Ads
  • Local Service ADs
  • Landing Page Optimization for Local
  • Optimize for Local Voice Search
  • Google My Business – Advanced Tactics and Strategies
  • Professional Services Link Building
  • Local Rank Tracking
  • Schema Markup
  • International Local Targeting
  • Local Martech
  • Yellow Pages and Directories
  • Brand and Reputations Management in 2020
There will be many more announcements and updates on the blog over the next month as we lead up to the conference.

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