Rebranding with a NEW Google business profile

[TorieL]

My client has rebranded and requires a new Google Business Profile (GBP) due to a complete name change, per GBP guidelines.

Challenges:

1. Old Profile Removal:
   • We deleted content, removed managers, and marked the old business as permanently closed.
   • Despite this, the old profile still appears on Google Search and Maps, not showing as permanently closed.
2. New Profile Creation:
   • A new profile was created with the new business name, address, and phone number (same as the old profile), but with a new website domain and logo.
   • The initial video verification failed without explanation, reverting to "Verification Required".
   • Multiple attempts (10+) to re-verify by video failed with an error: "Your video can't be uploaded. Record another video."
3. Reclaiming Old Profile:
   • In an attempt to remove the old profile, my client reclaimed it but faced a new issue.
   • We are now required to verify the old profile by video, which is impossible due to rebranding (signage mismatch with the old business name).
4. Profile Manager Issue:
   • Selecting the new profile in the business profile manager redirects to the old profile, making it seem like the new profile does not exist and preventing further verification attempts.

We need assistance with:​

1. Permanently Remove Old Profile:
   • Remove the old business profile permanently, even though we cannot verify it by video.
2. Verify New Profile:
   • Successfully verify the new business profile.

 

[ElizabethRule]

Hi there,

This is a bit late, are you still having issues with this rebrand?

If the new business is at the same address, in the same industry, and you will provide the same services as the old business, just under a new name, you can likely keep the old GBP and just change the name, website, phone etc. Especially if you are having issues verifying the old listing, you can change all the info on the profile to the new brand (so signage matches) and verify it that way.

If you managed to reverify the old listing with the old brand name and still want to remove it, there are tips on how to do that in here How to Close or Remove a Google Business Profile - Sterling Sky Inc

As for verifying the new profile, did you manage to do that or are you still having issues with uploading the video? You can request a live video verification here if you are still having issues.