Recommendations for UTM management

[JeffClevelandTN]

We've been using spreadsheets for UTM url management and it has worked reasonably well for a long time, but now considering looking at a subscription product easier for our team, our clients and third-parties that do collaborative marketing with us, like OTT providers. We're generating custom UTM urls now for Google Ads, Meta Ads, Display Ads, and lots of different OTT campaigns. With an increasing number of clients and campaigns going on, is there a better way? For those of you who do a lot of UTM work, do you still use spreadsheets or have you switched to a subscription product? Any recommendations?

 

[JoyHawkins]

@danaditomaso @Claire Carlile what do you guys think?

 

[Claire Carlile]

Hello there - I'm not sure about any products that manage these - still using a shared spreadsheet. x

 

[danaditomaso]

We've been using spreadsheets for UTM url management and it has worked reasonably well for a long time, but now considering looking at a subscription product easier for our team, our clients and third-parties that do collaborative marketing with us, like OTT providers. We're generating custom UTM urls now for Google Ads, Meta Ads, Display Ads, and lots of different OTT campaigns. With an increasing number of clients and campaigns going on, is there a better way? For those of you who do a lot of UTM work, do you still use spreadsheets or have you switched to a subscription product? Any recommendations?

We are still using spreadsheets, with filters. There are certainly products out there that could help but I like using filters in sheets so that at least you can only show what's relevant to what you're creating in that moment.