Reviews in Local Pack

[Meghan Trapp]

Hi Friends,

You may have noticed already, but this week we noticed that a review snippet is now being displayed in the local pack where relevant. It seems to be pulling the snippet of the most relevant review based on what keyword phrase was searched. It's safe to assume that reviews are still on the rise of important LS algo signals!

Has anyone else noticed this or have more details?

Thanks!
Meghan

 

[Garrett Sussman]

Great question, Meghan.

I think it definitely highlights the importance of keywords in reviews, and reviews continue to be a very important Local Search ranking factor.

Brian Barwig wrote a really great post last month detailing his research into what he's found re: review snippets so far:

Analyzing Review Snippets in the Local Pack | Local SEO | Brian Barwig

Hope that helps!

 

[Meghan Trapp]

Thanks for providing me with this article!