Say Goodbye To Non-branded Keyword Traffic If You?re In The Local Carousel

[Daniel C Berman]

While I still believe that Google sees a benefit beyond just ad impressions with the local carousel, there are some definite issues with analytics and reporting that we may have to deal with. From Greg Gifford,

Because of the way that Carousel clicks work, local businesses will lose the vast majority of their non-branded search traffic.

Google Local Carousel Will Hide Keyword Traffic | Local Search Update

 

[Linda Buquet]

Ohhh great catch Daniel - thank you!

I'm working on some big stuff for you guys for tomorrow so had not had a chance to get through my feedreader today.

Greg said "If a user conducts a non-branded search, clicks a Carousel listing, and then clicks that venue’s organic listing, the modified branded query is what gets reported to Google Analytics."

So another way to lose track of what keywords are working!

I know many have had questions about how the Carousel is going to affect analytics and so that's great info to be aware of.

See the rest of Greg's post

Google giveth and Google taketh away!
Wait til you see what I have to shareth with you, come morning light!

 

[Dino]

Daniel, nice work. I hadn't read that blog post yet either. I find it hard to believe Google overlooked this when setting up carousel search. It's a big blow to analytics reporting. Looking forward to what you're working on, Linda!

Dino

 

[Linda Buquet]

Oh sorry Dino. Already posted this AM, but forgot I said I'd post link here too.

I have too many balls in the air now with this big webinar series project on top of everything else.
balls... dropping...

Here's the link: Hidden Listings, Local Ranking & Algo Changes with the New Google Maps