Chris Ratchford

LocalU Member
Jul 18, 2012
Reaction score
In the past I've been told that it's best not to copy your Google reviews and display them on your website... it's a violation of Google's TOS.

I was just on a conf call with a software provider (dental appointment reminders/patient communication), and the developer said they're working on a tool that will scrape the reviews and display on the microsite.

I told him about Google's TOS- and he disagreed, showing me that Google as a review API that allows scraping.


Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Thanks Chris,

Not sure about that, but I just realized, back before I knew it was a problem I copied some reviews onto my site. You can see different ones in the sidebar her and on my blog. Most are still live on G+. Some are missing.

Not at all suggesting anyone try to get away with it. Only saying Oops I'm at risk and also setting a bad example I guess.

(It's one of those cobblers shoes things or maybe better yet, "do as I say, not as I do" things.) ;)

OK back to the topic at hand. Anyone know anything about the review API?


Apr 19, 2013
Reaction score
What are thoughts on placing reviews from G / yelp etc on site as an image to avoid being found for duplication...or is this not recommended?? (I guess, if you are going to go to this length, nothing is stopping you from making up reviews.....)

Jon Hall

Jul 11, 2013
Reaction score
The Google Places API does provide access to some reviews data. That is, it will spit out up to 5 review summaries for a given "place":

However, just because an API for this data exists doesn't mean all uses of the data are supported or condoned by the provider. Google's TOS says that you may "access, use, publicly perform and publicly display" the API data--to "copy," "reproduce" or "publish" it are conspicuously absent. "Scrape" too!

All of Google's APIs aim to make the company's data widely available while allowing the company to monitor and control usage--and charge for usage when usage grows big enough.

So, I believe the OP's concerns are well-placed.

That said, I still find it laughable that Google, whose entire business is built on ingesting, copying and exploiting others' content, should be so stingy with its own. The company spends its marketing dollars convincing SEOs and others to make their content more digestible for Google (e.g. But for its own part, Google obfuscates any attempt to use *its* content except via a controlled, limited API. (I recently vented about this here: Google Wants YOU to Use Markup. (They’ll Pass.) | Blog )

So I personally have no problem flouting Google's TOS every now and again on principle. :) And if you just want to reproduce a few customer reviews, there may even be a legal basis for doing so within the concept of "Fair Use": Fair use - Wikipedia, the free encyclopedia . But I'm not a lawyer. And as to whether Google might discover and penalize parties who openly flout its policies, I don't know. But I'm sometimes willing to roll the dice.
Similar threads
Thread starter Title Forum Replies Date
Tim Colling Additional review scores in GMB from sources that just scrape Google reviews Google My Business & Google Maps 2
D SERPRiver - Google Search API in Real-Time to Scrape Search Results Recycle Bin 0
Adam Potaznik Door to Door Sales, Geolocation CRM and Google Maps Scraping Consultant's Corner 4
Marc Simcox Does Google scrape business filings? Local Search 1
Lachlan_Wells Looking for a tool to scrape local results Local SEO Tools & Software 11
Conor Treacy Dex Media, Dex Knows, Dex Digital - website scraping/duplication? Local Search 3
A Multiple locations in GMB - only one result in Google search Multi-Location Issues 3
harmony Another Google Local Ranking update? Google Algorithm Discussions 11
V How to mark service area in Google Maps, GMB Google My Business & Google Maps 2
k.ivanova Google Maps - Base Maps vs Satellite view discrepancy Google My Business & Google Maps 2
Lluc Google showing large favicons/logos for "people also searched for" in the search bar auto-complete suggestions Google News: Important Changes & Features 2
J Duplicate listings on Google ( GMB Listings ) popping up a lot lately - listing being 'stolen' by someone else... Local Search 2
DangGood Missing Google Guaranteed Badge on Mobile only for one Category Paid Search and Local Service Ads 4
C Google removing SAB's with no communication Service Area Businesses 3
M Google Maps Rankings are not Stable Google My Business & Google Maps 6
stankolev What is the maximum number of categories single Google My Business listing can have? NAP, Categories, Dashboard Data 5
Chris Ratchford Google Ads- Local Pack- one GMB location only? Paid Search and Local Service Ads 1
Don Archer Google business listing with 482 Real Review Missing. How do I get them back? Help & Support for Google Local 7
Nikki Stine Are negative Google reviews due to supply shortages considered 'off-topic'? Local Reviews 2
Jeffrey Taylor Adding a new category to Google my Business Google My Business & Google Maps 4
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 10
M Google Search Console Errors "Coverage and Breadcrumbs"? Google My Business & Google Maps 4
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 3
E "Duplicate" Profile That Google Claims We Already Manage? Google Duplicates & Merges 5
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 4
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 1
JamesGreenaway Google Insights query Google My Business & Google Maps 1
RobertCarnitas Google Posts Live on GMB, But Not Showing in GMB Dashboard Google My Business & Google Maps 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
NexstarNickR Google Star Rating: LSA vs. GMB All Things Google My Business [PRIVATE] (LocalU) 2
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 9
JoyHawkins Google Testing 2-Packs on Mobile Google News: Important Changes & Features 4
Paul Gregory Google Maps default location bias distance and the Google Maps Places API Google Algorithm Discussions 2
Chris Ratchford Google Analytics - setting up goals for click-to-call Organic SEO 4
L Google ranking in Legal Field Organic SEO 1
Cherie Dickey Something funny going on in Google Maps... am I missing something? Google My Business & Google Maps 1
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
S Google LSA Lead Board - How to manage? Paid Search and Local Service Ads 1
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
K Unable to get verified in Google for SAB Local Search 15
Matt Chauhan Google Maps showing category that doesn't even exist Local Search 1
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 4
F Google Maps Citation confusion? Google My Business & Google Maps 3
K Google requiring storefront photos Google Duplicates & Merges 4
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
cleverlyengaged Advice on Landmarks/POI/Unclaimed Google Map Locations? Google My Business & Google Maps 6
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom