Alicia Hardy


I've noticed a new change (or maybe I just haven't noticed before) in the way Google is changing up the titles placing the business name first with a colon and then the homepage title tag like this: Image 2013.03.11 12:07:13 PM.png

I am curious if anyone knows how they know it's the business name. # of citations? Schema tag? Connection to Google+ local? Pulling from the end of the title tag?

Most I have noticed are organic listings but I also saw this one in the local listings: Image 2013.03.11 12:10:36 PM.png

This one is not the practice name but the doc's name listed at the end of the title tag. Business name has more citations than the doc's name. : Image 2013.03.11 12:12:28 PM.png

Another couple of examples:
Image 2013.03.11 12:17:19 PM.png

I know this isn't earth shattering and I quite like the display so I am just curious, what information is making Google display some if these in this consistent way?

Dec 25, 2012
Reaction score
I don't think that G is pulling different title tags, I think some people are just writing them differently. I have played around over the years but always come back to the classic version.

LOL It keeps rejecting the title tag, so you will have to use your imagination to envision this wrapped in title tags but I use
My Keywords | My business<title>My Keyword | My business</title>

---------- Post Merged at 09:38 AM ---------- Previous Post was at 09:35 AM ----------

I completely apologize I just checked out a couple of the sites you used as an example and they are not written using the colon.

Interesting, I will be curious what others have to say, never seen them changed like that.


Aug 4, 2012
Reaction score
Thanks for reporting this.

I also noticed it recently and it certainy is an interesting find - In terms of, why are they doing this. By default, it looks like titles are being given "business name:" at the start of the given title.

Dec 25, 2012
Reaction score
If this change ends up becoming the norm, I will be stoked. I have always kind of thought my title tags decreased ctr, but helped rankings. I will always have my cake and eat it too, if that is an option :)
Similar threads
Thread starter Title Forum Replies Date
M Keyword in SERP-title as indicator for competition Organic SEO 2
M Length of title tag shown in SERPS is NOT 600px Organic SEO 2
C Google is testing links upon title in SERP Organic SEO 6
Suleyman Okan PDFs in SERP listing competitor names in title Local Search 2
J New Free Google Title Tag Tool for May 2016 SERP Update Local SEO Tools & Software 7
Linda Buquet Google Overwriting Title Tags in Local SERPS - Problems Local Search 0
B Discrepancy in Google SERP Info Local Reviews 2
LaurenHoward Mobile SERPs showing wrong phone number on GMB NAP, Categories, Dashboard Data 4
J Online Care SERP Feature - How to Be Included Google Local 101 5
starter_70 Are GMB posts not showing on SERP or Maps page? Google My Business & Google Maps 4
Justin Mosebach How to check SERPs for presence of a map pack in bulk? Organic SEO 4
C Major SERP shakeup Google Algorithm Discussions 3
H Should I create a GMB if there is no 3-pack in the SERP? Google My Business & Google Maps 3
john wieber Mobile Local SERPS Location Data in Result Local Search 5
L SERPs showing Knowledge Panel instead of Local box Google My Business & Google Maps 1
Conor Treacy Possible change to SERPs Display - Briefly Google News: Important Changes & Features 1
G Reviews Markup showing in Serps for Every landing and store page for eccomerce site - Is this is a hack ? Local Reviews 0
Rich Owings Is this a way to get review star icons for your own site in SERPs? Local Reviews 5
Ellen See More Hours - Clicking on this doesn't open panel in SERP Google My Business & Google Maps 1
IanJohnson Multi-Location Businesses not showing Local results in SERPs Google My Business & Google Maps 1
B SERP Question Local Search 2
StephanieNewton Change to featured snippets in SERPs Google News: Important Changes & Features 6
valgetova Knowledge Panel Mess on SERP Ranking Puzzles 4
M GMB map pack: What triggers images coming up in map pack on SERP? Google My Business & Google Maps 10
PaulSteinbrueck What is this at the top of the SERPs and how do you get in? Local Search 8
nathangdavidson Local Teaser SERP feature more common for mobile searches? Local Search 2
raellovepie Possible "no review" glitch in the SERP 3-pack Google My Business & Google Maps 2
G Reviews markup showing in serps for LocalBusiness schema markup? What's going on Local Reviews 7
M SERP showing "this site may be hacked"? Local Search 2
M Spam at top of SERPs Spam on Google 8
Ian Hammond Any fast methods for removing a page from SERPs? Local Content 6
hajnasiewicz SERP Influencers Help & Support for Google Local 1
MannyL Icon in the SERPs results? Google My Business & Google Maps 12
JoyHawkins New Free Tool to Track Fluctuation in Local SERPs Local SEO Tools & Software 0
BrianMacKenzie Variations in Number of SERPs Above the Map Pack Local Search 0
nathangdavidson SERP checker using geo-cordinates Local Search 5
Kevin Marshall How Hard Is It to Outrank Yelp and Other Directory Websites in the SERPs? Local Search 5
Tamara13 GMB rating stars in SERP Local Search 8
vivekrpatel Google is not showing aggregate rating on SERP Local Reviews 6
Cory Agular Sourcing Movie Time Data on SERP Google My Business & Google Maps 1
rosie.brightlocal Local Services Ads Click Study: Where do people click on local SERPs? Paid Search and Local Service Ads 5
AndySimpson Get localized SERPs at an exact location without any additional tools - Fake Your Location! Local Search 27
Garrett Sussman An Analysis of Review Site Listings in SERPs Local Reviews 0
RSWHTN Mysterious Location Based SERP Disappearance Local Search 0
chrish Local 3 Pack listing in Google SERPS Local Search 3
S Attorney SERP Results Local Search 9
M 3-Pack Images in SERPs? Google My Business & Google Maps 9
L Tracking click throughs from Google local SERP listing by adding UTM tag in site URL Local Search 7
Garrett Sussman How Online Reviews Can Impact Rank and CTR on SERPs Local Reviews 2
Digitaldar How to trigger (GMB?) box on right side of Google SERP for non branded search? Local Search 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom