seoisgreat

Member
Joined
Sep 17, 2019
Messages
12
Reaction score
1
How much does a websites overall site health impact the ranking of individual pages? If I for example have optimized the services pages but the site has 75+ pages with missing H1´s, meta descriptions, alt text, broken links etc, does that have an impact on the optimized pages?
 

djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,513
Reaction score
1,660
That depends on what's missing.

These won't directly affect your ranking:
  • missing H1´s
  • missing meta descriptions
  • missing alt text
These may affect your ranking:
  • broken links - if they are internal links they can mess up crawling
  • broken links (incoming) also might affect your ranking if there are a large number of those, but there's not much you can do about that
  • broken links to external pages possibly but probably not
  • "etc" would depend on what you mean by "etc" :)
Either way, for other reasons not the least of which is user experience and accessibility, errors like that should be fixed.
 

Cherie Dickey

Local Search Expert
Joined
Jan 30, 2018
Messages
345
Reaction score
271
I agree. I think the focus is less about on page SEO best practices for on page optimization (though it's important to stay on top of those things), and more about the quality of the content that's on those pages.

Broken links in general are a sign that the site is not maintained, and it's also a terrible user experience. Other "etc" things that harm user experience, or the overall "usefulness" of the page would also harm the overall site's health. You don't want to have pages just to have pages on the site, if that makes sense.
 
Similar threads
Thread starter Title Forum Replies Date
C Franchise hub site ranking higher then local franchise sites for the brand? Organic SEO 0
Hammer Site manager trying to get listing ownership All Things Google My Business [PRIVATE] (LocalU) 6
djbaxter Webinar GMB Best Practices for Multi-Location Sites: Live Webinar April 14, 2021 Events 0
S Site has higher DA and more backlinks than sites on 1st page and still not on 1st page Local Search 5
0 Primary Owner hospitalized and has a stroke. Need to add myself as a manager. Verifying via phone calls only grants me Site Manager access. Help & Support for Google Local 2
djbaxter Mozilla to remove Site Specific Browser (Site as app, PWA-like feature) Mobile & Social 0
D Should I Bother Updating NAP on Business Listings and 3rd Party Sites? Citations 7
ChristianRdz Redirecting a ranking page to another site Organic SEO 4
djbaxter Google Search Console: New and improved crawl stats for your site Organic SEO 0
S Clients Business name now has an "A" in front of all it's YEXT site listings Citations 1
A Best Method to Check sites All Scenarios? Websites, Software, and Security 1
djbaxter Speed Test for WordPress sites Websites, Software, and Security 1
D How to properly form site structure for power washing company that serves 10 towns? Local Search 6
Ben Walsh Is this still the ideal site structure for multi location businesses Ask a LocalU Expert [PRIVATE] (LocalU) 4
JoshuaMackens Insurance Citation Sites Local Search 5
I How does URL Shortening sites like Umuly work? Websites, Software, and Security 0
sixthcitysarah What citation sites would you say are still important in 2020? Citations 10
Dana Franks Rankings crash after new site - is it the domain? Organic SEO 3
K Gaining Access to Listing as a Site Manager Local Search 7
V Local Services Ad: Does using a different phone number in local services ad effect the organic ranking for my site Paid Search and Local Service Ads 5
Conor Treacy GMB Listing for a "mainly" eCommerce site Google My Business & Google Maps 4
djbaxter New SEO Tool: Was There A Google Update Search Site Organic SEO 0
P Data aggregator sites - Who to use? Citations 3
Igor Disabling Website link to Google Business Site Local Search 1
djbaxter WordPress Sites Targeted in Large-Scale Attacks Websites, Software, and Security 0
G Reviews Markup showing in Serps for Every landing and store page for eccomerce site - Is this is a hack ? Local Reviews 0
Rich Owings Is this a way to get review star icons for your own site in SERPs? Local Reviews 5
djbaxter New features in Search Console to help you move your site Moving or Name Changes 0
Y Remove my name and address from your site. Contact Us Messages 1
M Easiest plugin to migrate [transfer] WP site? Websites, Software, and Security 2
K Request to Manage GMB Listing as Site Owner Google My Business & Google Maps 6
K Schema Markup for Betting/Gambling sites Recycle Bin 0
djbaxter Mythbusting: Linking out to authority (or other) sites does not help rankings Organic SEO 15
A WP - Schema Pro. Can it hurt my site? Organic SEO 7
MKubot What listing sites matter? NAP, Categories, Dashboard Data 4
djbaxter Page load speed: Comparison of 4 measurement sites Local SEO Tools & Software 5
ganapathy Splitting multiple websites from one umbrella site is, What are the pros and cons from SEO Point of view? Marketing 7
B How do you protect your GMB site from competitors or spammers edits? Google My Business & Google Maps 21
djbaxter Test your Contact Form 7 on WordPress sites! Recycle Bin 4
kathleen.rhodes Does anyone have experience with eClincher for posting to GMB (and social sites)? Local SEO Tools & Software 1
Rich Owings Are you seeing declining organic traffic for lodging sites? Local Search 7
T Old Marketing Company Switches Us To Site Managers Google My Business & Google Maps 2
djbaxter Accidental Site De-Index from Google and Long Road to Recovery: Moz Case Study Organic SEO 0
H No Follow on site -impact on GMB? Local Search 6
djbaxter Site Kit by Google WordPress plugin Websites, Software, and Security 11
djbaxter Fake Product Review Sites: New Type of Spam Exploit in Google Spam on Google 0
D Schema Markup for Betting/Gambling sites Recycle Bin 0
Rich Owings Developer let staging site get indexed Websites, Software, and Security 5
L Google now allows Site Owners to Customize the Search Results Snippets, but what can be customized? Google News: Important Changes & Features 1
M SERP showing "this site may be hacked"? Local Search 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom