Adam Potaznik

Jan 26, 2016
Reaction score
For the majority that don't know me, I'm primarily a 360 virtual tour creator. I have personally visited 1500 businesses and published high quality SLR tours on their Google listing in the last 2 years as part of the Google Trusted Photographer program. I also have the Trusted Verifier app from Google so I can verify GMB via GPS on the spot.

I could do a lot of other things, local search consulting, websites, etc. Video is definitely one direction I am going next year.

Running a business involves so many components: sales, marketing, admin. Too many hats.

So many potential clients that are ignorant of the local search niche, from the mom and pop stores to multinationals. If you take small, medium and corporate businesses worldwide, how many physical locations are we talking about? Probably about 200-300 million.

How many active local search specialists are on this forum generating revenue full-time? Between 50 and 100 (give or take). I don't have 3 million clients, do you?

I see sales as a big problem for many local search pros. Too much time spent doing the "engineering" type stuff, not enough time focused on growing the business. Even after decades, the E-Myth by Michael Gerber is still as relevant today. Once you have the sale, you then have issues being able to implement at scale.

There are some shining lights in the industry who have created platforms and companies that can solve issues at scale. Yext and Factual, and GetFiveStars. Those companies that are mentioned on GeoMarketing. Many readers of this post are consultants working alone or with a small team. Linda, Joy, Phil, Greg, Scott, Garrett, David etc.

It's hard to be everything to everyone. Mike Blumenthal (who I respect deeply) personal website looks like it belongs in the wayback machine, (GetFiveStars looks great I admit) and I have read his recent article "Google is the new Homepage" and the Barbera Oliver Jewellery case study about 10 times. But how is even a local search god going to handle progressive web apps and WebVR?

Back to my main line of thought, I would like to know where you see your major sources of revenue coming from, for each component of Local Search Marketing that would make an effective strategy.

Are you focusing on a few niche industries, or one product or service more than others?

How much time do you spend educating clients? Does the educational process limit your sales ability? Is it easier just to focus on a small retinue of switched on business owners you already have?

How much are you implementing new features such as direct restaurant booking and limiting third-parties on GMB, booking appointments, using posts? How much of your strategy involves Facebook? Instagram? Snapchat? Email Marketing?

Services I do offer, can offer, may offer:

  • KPI Analytics / Dashboards
  • GMB claim/audit/optimisation
  • Organic search optimisation
  • Citation Management
  • Review and Reputation Management
  • On-Page SEO
  • Website development / Progressive Web Apps
  • Off-page SEO / Backlinks
  • SEM / Adwords / Facebook Marketing / Retargeting
  • 360 Virtual Tours
  • Point of Interest Photography
  • Video - explainers, testimonials
  • Marketing Automation / Email Marketing
  • AI / Chatbots
  • Digital Business transformation / CRM / POS
  • Digital Signage
  • Internet of Things / WiFi Analytics

What am I missing? What works for you? What skills do you wish you had? What could you sell to your clients if it was a turn-key solution?

I am thinking of becoming is a Zoho CRM consultant. This diverges from the main point of my post, but I have been researching CRM for a long time and the Zoho One package is very affordable for what you get, compared to other SMB CRMs, and I can't afford the monthly licensing and implementation costs for Microsoft Dynamics and Salesforce - and I need something like this to grow my business.

I'm open to chatting at a deeper level via Skype with anyone worldwide who is interested in what I am discussing here. I really want to achieve something great next year, and that involves sales, setting up an outsourcing office of my own in the Philippines where I have connections, and most importantly, helping to bring success to business owners who need digital transformation.

What services would you, the community like me to build for you? What can you offer to build for me that I can sell?

A bitcoin for your thoughts :cool:

Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Hi Adam,

This is a great topic and timely to discuss with the coming year.
I'm really curious as well!

I'll bump this a couple times next week when more folks are online.

Thanks for all the thought I can tell you put into this!
Similar threads
Thread starter Title Forum Replies Date
Kayla Adam What Strategy Should Been Used for My Wellness Clinic Local Search 5
Ben Walsh 2 location business onpage strategy, homepage vs service pages vs location pages Ask a LocalU Expert [PRIVATE] (LocalU) 5
H Multi-Location Content Strategy Google Local 101 6
mhuber Is this geotagging strategy correct? Google My Business & Google Maps 3
SteinCoffee How to design content strategy to avoid filtering? Organic SEO 1
Ted J. Backlink Strategy for Brick and Mortar Gift Shop Local Search 19
David Wu Strategies to expand geographic coverage of my Google local search (3 pack) Local Search 29
Garrett Sussman 3 New Local Marketing Strategies That Agencies Can Use for Clients Local Reviews 2
Garrett Sussman Agency Strategy: Providing Managed vs. Self-Service Marketing Solutions Local Reviews 2
Garrett Sussman 3 Strategies For Prospecting Online Review Management Clients Local Reviews 2
CharlotteSEOExpert On-Page Local SEO Strategy for Quicker Rankings Local Search 0
Garrett Sussman Location Marketing: Catchy Buzzword or Essential Marketing Strategy? Local Reviews 2
Garrett Sussman Mapping the Local Online Review Strategy That Every B2B Needs Local Reviews 9
vivekrpatel Marketing Strategy for Local Business Local Search 2
Garrett Sussman Local Search vs. Universal Search: Are You Choosing the Wrong Strategy? Local Reviews 0
Garrett Sussman 5 Local Marketing Strategies for Non-Local Businesses Local Reviews 0
Garrett Sussman 6 Sites to Target: What's Your Agency's Online Review Strategy? Local Reviews 2
R Citation Strategy For When One Company Buys another Business? Citations 10
Tim Sweeney Retirement Strategies For Businesses With Established Local Search Presence Consultant's Corner 0
Garrett Sussman 5 Tips to Strengthen Your Reputation Management Strategy and Boost Your SEO Local Reviews 0
Garrett Sussman Get More Reviews: How to Craft a Review Management Strategy for Your Clients Local Reviews 2
L What strategies do you use to increase customer reviews on your client's Google page? Local Reviews 8
S Content Creation strategy for franchises in a single website Local Content 7
S Content Creation strategy for franchises in a single website Local Content 7
Jim Froling Best Strategy For Re-Branding??? Local Search 3
JustinB How Buzzfeed Runs Their Social Media Strategy Mobile & Social 2
James Watt No BS Guide to Backlinks: 7 strategies Google loves Google My Business & Google Maps 13
C Let's talk listing strategy - multiple brands at a single location Local Search 7
P Operating a local directory as a marketing strategy? Consultant's Corner 19
Dustybones What is Your Local Search Strategy? Is it Diversified? Local Search 1
CodyBaird Frequency of Google Reviews & Complete Review Strategy in a Nutshell Local Reviews 7
Tim Colling Client with Multiple Locations - Organic and Local SEO strategy? Local Search 8
D A linking /social strategy to add traffic and customers: Diversify from the Pack Local Search 1
Linda Buquet Local SEO Strategy: Find Out what They Want and Give it To Them - 5 Ways (SEland) Local Search 0
Dustybones Google My Business Support Strategies By Andrew Shotland Google My Business & Google Maps 0
Dustybones 7 Hyperlocal Strategies You Can Take To Keep Readers Interested Local Search 2
Linda Buquet Technical Local SEO: Beyond Schema - Semantic Search Strategy Local Search 3
CaseyMeraz 20 Local SEO Nerds Share Strategy Tips Local Search 1
kevinjwiles Local SEO strategy Consultant's Corner 2
Linda Buquet Local Search: 9 Low Risk Link Building Strategies for Higher Rankings Local Search 0
D Cool Link Building Strategies Tool Organic SEO 2
Linda Buquet Pigeon Strategy :: Local Voice Search :: Google Review Tips :: Local Influencers Local Search 1
Linda Buquet Local SEO Strategy and Checklist for Local Search Consultants Consultant's Corner 0
Linda Buquet Coverage: Local Search Strategies Session @ #Pubcon Local Search 1
L Local Strategy for Home Builder & their new home communities Help & Support for Google Local 3
Dustybones Post Pigeon Strategies That Work And Don't Work Local Search 4
Linda Buquet Rock Solid & Simple Google Review Strategy Local Reviews 25
kevinjwiles Local SEO Strategy Local Search 4
Linda Buquet Local Citation Building Strategies - The Complete List Citations 4
Linda Buquet Attorney SEO: Local Citation Strategy & Other Google Local Insights for Lawyers Local Search 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom