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- Aug 23, 2018
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Reading Joy's recent category article and this one from Carrie Hill reminded me to jump in here and ask for your opinion on a situation with a client. We've been working with a client known for their Landscaping and Hardscaping. They have been landscaping for 15 years, considered the largest and best in the area, have a lot of reviews related to landscaping. Basically they are an authority in landscaping side of things.
However, they are pushing into a totally different category with the same brand - Remodeling and Construction. Kitchen Remodeling being the most obviously profitable part of that business type. We're doing the Local Maps optimization and have them to the top for Landscaping but still not doing anything significant in the Construction side of things in maps. Thus far we've not been allowed to do much on the website part of things outside of adding schema which is a huge factor and should be changing soon.
But I'm wondering if changing their primary category in GMB to Kitchen Remodeler and demoting Landscaper to secondary would help jump us up. Worried about losing rankings for landscaping long-term (ranked near #1 on that right now) if we try it which is why I've been chicken to do it. What do you all think?
However, they are pushing into a totally different category with the same brand - Remodeling and Construction. Kitchen Remodeling being the most obviously profitable part of that business type. We're doing the Local Maps optimization and have them to the top for Landscaping but still not doing anything significant in the Construction side of things in maps. Thus far we've not been allowed to do much on the website part of things outside of adding schema which is a huge factor and should be changing soon.
But I'm wondering if changing their primary category in GMB to Kitchen Remodeler and demoting Landscaper to secondary would help jump us up. Worried about losing rankings for landscaping long-term (ranked near #1 on that right now) if we try it which is why I've been chicken to do it. What do you all think?