Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
<img src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2015/05/LocalSearchPuzzle.jpg" alt="LocalSearchPuzzle" width="55%" />​

OK so here is a very heady article for your weekend reading pleasure.

I know many of the more advanced, technical Local Search Pros in the house will love this one!

From David Kutcher at Confluent Forms

<a href="http://www.confluentforms.com/2015/05/semantic-search-strategy.html">Schema Markup and Microformatting is only the first step in your Semantic Search Strategy</a>

In a sense, this markup (Schema and microformatting) provides a bridge between Seeing the data and greater Understanding of the data. The focus here is on the search engine and giving greater understanding to the search engine entity, but in many ways this is just the first foundational step of your Semantic Search strategy...

As I think you'll agree, there is a lot more to Semantic Search than schema markup and other technical strategies. A comprehensive online strategy that is inward and outward facing, focusing your attention on your Audience and Potential Audiences, can enable you to extend your semantic search strategy and give it depth beyond the markup of your content. It's important to remember that Google and other search engines are focused on fulfilling the user's needs to the best ability of the data available to them, while also seeking to build greater depth in their understanding of Entities.

It is then imperative for you to also focus on fulfilling those user's needs, speaking towards their intent, cultivating a reputation and valuable associations, as a means of influencing the search engine understanding of You.

There is a lot of great info here and part of it centers around reviews, so head over to read
if you are ready to GO BEYOND what the average Local Search Consultant does...
to help their clients get better visibility in Google
.

What do you think???
<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="">
<meta property="og:image" content="">
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
And if you liked that one...

Here's another good Schema related post Susan shared earlier in the week, from Whitespark.

<a href="http://www.localsearchforum.com/local-search/32445-json-ld-markup-guide-local-business-schema.html">The JSON-LD Markup Guide To Local Business Schema</a>
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
FYI, just occurred to me, we have the largest repository of great Schema posts online.
I bet over 50.

When my RSI heals up a bit I'll try to round everything up and create a new subforum.

But for now you can use the forum search or Google site search to find more. (Google lists 294 results but I think some of those are indiv posts not threads.)

I also set up a #Schema hashtag, a long time ago. But I've not done a very good job of keeping it up, so there are only 15 posts in there right now.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
David, the author, just posted in the Pro Community:

"I'd love to hear people's thoughts on this as I believe it extends the practical ways an entity can affect its semantic profile."
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter Webinar Technical SEO Help Hour Oct. 28 Events 0
JoyHawkins [Technical Issue] Don't Change the Address on Service Area Business Listings Google News: Important Changes & Features 5
hajnasiewicz Non Technical info re: Mobile First Indexing Marketing 2
j_holtslander Technical: Search Console ignoring "Do not index" directives? Consultant's Corner 4
JoyHawkins Technical Issues Impacting Review Replies Local Reviews 2
JoyHawkins Known Technical Issue Impacting GMB Photos Google My Business & Google Maps 24
KevinWag Is this technically against Google's guidelines? Local Search 7
C Citation Clean Up - How to Overcome Technical Issues? Citations 14
Dustybones White Board Friday: What You Need to Know About Technical SEO Organic SEO 1
Dustybones Understanding the technical side of Google Panda Local Search 2
Linda Buquet Amazing List of Schema, Microdata & Technical SEO Analysis Tools Local SEO Tools & Software 0
koji Local business with online nationwide services in a post-corona world Google Local 101 4
Barb Davids Phone number not local area code Moving or Name Changes 2
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 3
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
zach.todd What do you look for in a local website audit? Organic SEO 7
Professor M New Local European Local listing removals Process Google My Business & Google Maps 1
D Can you set an end-date for Local Services Ads? Paid Search and Local Service Ads 1
Barb Davids Ad fraud with Local Service Ads? Paid Search and Local Service Ads 6
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
Colan Nielsen Find Local Link Opportunities with ZipSprout’s FREE Local Sponsorship Finder! Local SEO Tools & Software 8
Nicole Basham Cons of Removing Second FB Page Profile/"Extra" Twitter account for Local SAB? Mobile & Social 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12
Matt Chauhan Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
S Local Services Ads - Fake Reviews Local Reviews 1
chrism Local Competitor Keyword Stuffing/Similar Words In GMB Spam on Google 8
buzzrank Home inspector business category not available in Canada, but local competitors have NAP, Categories, Dashboard Data 3
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
F Turkish post: Google My Business local seo Recycle Bin 0
accessted Local Falcon GMB Question Service Area Businesses 2
F Google My Business local seo Google Local 101 3
S What makes a great Home/Landing Page in Local? Local Search 6
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
N Dedicated local search Local Search 12
djbaxter Webinar The State of Local Search 2021 [Webinar + Q&A] Events 0
Imperialpest Page Speed and Local / Ranking Question Ask a LocalU Expert [PRIVATE] (LocalU) 5
djbaxter Online Conference Pubcon Local Services Marketing Conference, January 20-21, 2021 Events 3
L Local Service Ad for Attorney Paid Search and Local Service Ads 1
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
SpectateSwamp How about discussing local search... Like the Spectate one; everything a 50+ years of programming Geezer wants Break Room: Chat and Off Topic 3
B Google Beacons helping Local visability? Local Search 1
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
M Decreased traffic to Google maps due to local service ads Paid Search and Local Service Ads 1
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom