Time-of-day swings in Local Falcon SoLV (morning boost, noon drop) — what’s causing it and how do you normalize?

[Matt Chauhan]

Hi everyone,

I’m seeing a consistent pattern across multiple clients when running Local Falcon scans:

• Early morning (a few minutes after the business opens): Rankings are higher, and SoLV jumps.
• Midday (around 12:00 PM): Rankings drop across the grid and SoLV falls noticeably.

Have you observed similar daypart effects on grid rankings/SoLV? If yes, how to overcome this problem?

 

[fisicx]

Is this for businesses in India or clients overseas?

 

[Matt Chauhan]

Is this for businesses in India or clients overseas?

Specifically in USA.