Time-of-day swings in Local Falcon SoLV (morning boost, noon drop) — what’s causing it and how do you normalize?

[Matt Chauhan]

Hi everyone,

I’m seeing a consistent pattern across multiple clients when running Local Falcon scans:

• Early morning (a few minutes after the business opens): Rankings are higher, and SoLV jumps.
• Midday (around 12:00 PM): Rankings drop across the grid and SoLV falls noticeably.

Have you observed similar daypart effects on grid rankings/SoLV? If yes, how to overcome this problem?

 

[fisicx]

Is this for businesses in India or clients overseas?

 

[Matt Chauhan]

Is this for businesses in India or clients overseas?

Specifically in USA.

 

[Ferocious1]

Are you running ads? Pmax? Interestingly, the scan tools pickup map pack sponsored ads in those scans... so, it is possible you have budget / ads showing in the morning (in the maps) and when you are out of budget or low on budget... they are not. We have seen this. Not sure if it is the answer for you...