To improve GBP rankings, do you need to optimize the whole website, or just the page the profile links to?

[AdrianCuevas]

If a site has dedicated pages for every core service and location, does that improve GBP rankings more than just optimizing the one page the profile links to? Looking for how much website work actually moves the needle for GBP rankings, and what's worth doing versus skipping.

 

[ElizabethRule]

Short answer, yes. Optimizing service pages + the GBP landing page will help improve map rankings. A key factor to that is mentioning all your services on the GBP landing page, then linking to dedicated service pages that go deeper into that topic/service.

Check out this article about what should be on a well-optimized GBP landing page: https://www.sterlingsky.ca/google-business-profile-landing-pages/