To improve GBP rankings, do you need to optimize the whole website, or just the page the profile links to?

[AdrianCuevas]

If a site has dedicated pages for every core service and location, does that improve GBP rankings more than just optimizing the one page the profile links to? Looking for how much website work actually moves the needle for GBP rankings, and what's worth doing versus skipping.

 

[ElizabethRule]

Short answer, yes. Optimizing service pages + the GBP landing page will help improve map rankings. A key factor to that is mentioning all your services on the GBP landing page, then linking to dedicated service pages that go deeper into that topic/service.

Check out this article about what should be on a well-optimized GBP landing page: https://www.sterlingsky.ca/google-business-profile-landing-pages/

 

[fisicx]

But....

If you have pages for dozens of zip codes, towns, zones, cites and whatever you can only really point your GBP to one of them.

As @ElizabethRule suggests, the service pages are more important.

However, if those service pages link to posts that show the work you did at each location and these posts are properly categorised you can leap up the organic ranking giving you more online exposure.

As an example, if you mow lawns you have a set of 'recent posts' on the service page showing the houses where you cut the lawn. You have lots of pictures, talk about the fertiliser your used, any scarifying you did, the edge trimming, the location (very important) and so on. Tell a real story. Do this every day you will have a huge corpus of highly indexable content.