Turning Customers into Storytellers with Jay Baer

[Garrett Sussman]

Turning Customers into Storytellers with Jay Baer

Whether you're a marketing consultant trying to help your clients succeed or a small business owner trying to get more customers, mastering the art of word-of-mouth advertising and making reviews work for you is crucial.

Jay Baer is the President of Convince and Convert, an agency dedicated to, among other things, word-of-mouth consulting and online reputation consulting.

He's spent 24 years becoming a digital marketing expert, and is the author of Talk Triggers, Hug Your Haters, The NOW Revolution, and the Youtility book series.

Jay had a lot of incredible insights to share about word-of-mouth advertising and review management.

What is a review? It's a story. The secret to getting more reviews is a) to ask for reviews, b) do something that people notice, something they want to tell a story about it.

Read the entire interview here.

Jay suggests that people expect a reply from a review within a day or so, within a day or even two days depending on the industry. Has that that been the case from your work with clients? How quickly do you think customers expect to hear back from a business on a public facing review? (I also created a poll to get a sense from the community here).