Unusual Layout From Local Search Results

[Joey Abna]

Ran across an unusual serp layout after clicking More Businesses from the usual Local 3-Pack results. Instead of getting the customer Places Finder layout I got this thing. I am only getting this view in one particular browser and account. So, I am assuming I am in a test group.

 

[Lluc]

Hi Joey,

It looks like the SERP layout and filters for Europe introduced as a result of DMA.

 

[fisicx]

I'm in the UK and don't have a 'Places' option on any browser.

This is what I get:

 

[rustybrick]

Is this new or part of the DMA stuff? https://www.seroundtable.com/google-testing-places-places-sites-search-bar-37112.html

 

[Lluc]

For sure it is not new in Europe, the "Places" filter is replacing the Google Maps link (Self-preferencing in DMA terms).

Not sure if this is a test or bug... In Joey's screenshot you can see that there is a Maps filter as well as a Places filter.

 

[Lluc]

Also, I'm seeing "Independence Day might affect these hours" message in the local pack. I don't think I've seen this before.

 

[rustybrick]

Also, I'm seeing "Independence Day might affect these hours" message in the local pack. I don't think I've seen this before.

that is for sure not new.

 

[Lluc]

 

[keyserholiday]

It appears to be a test. I didn't get this for any of the searches I performed.

 

[rustybrick]

EU specific I think?

 

[keyserholiday]

EU specific I think?

Joey is in Texas. The last time I checked, it was still located in the US, unless Trump sold it to Russia.

 

[rustybrick]

Is Texas still part of the US? I guess a test, like you said.

 

[JS Girard]

I've been seeing it on occasion for about a year now when doing French searches in Quebec. Seems to be a long-term ongoing test.

 

[Joey Abna]

It felt like a test since I was only seeing it on one browser/device. Based on the consensus comments this is another reason to keep an eye on what happens across the pond to see what might be coming to the USA. Yep, I am still in Texas.