Using ChatGPT for Google Business Profiles and citation building?

[Oliver Keates]

I use a number of local seo tools

A question to everyone, do you think AI tools like ChatGPT are worth using when it comes to business citations, google business profile audits and general local search overall usage. @JoyHawkins

 

[JS Girard]

Unless you're auditing for AI presence (and the capacity/usefulness of bothering with that appears to be a mixed bag right now), the only useful article I've seen was about using AI to audit the information the AI itself was providing.

That is, if an LLM is consistently giving wrong info, you can try asking where it got that info from, which tells you that you should correct those citations. NAP consistency is not crucial for Google (as Jason demonstrated nicely in a separate thread), but unfortunately, it's becoming a relevant concern again for those who care about about LLMs, LLMs are not intelligent.

 

[fisicx]

Use any LLM tool for guidance and suggestions but corroborate with other sources.

Compare across a number of AI platforms and you might get consistent answers to the same prompt but it's unlikely. Even running the same prompt with ChatGPT will get you different answers.