Sarah FBM

Member
Joined
Mar 28, 2018
Messages
36
Reaction score
3
I have a prospective client who wants his business name to be "hisname.com" where hisname is his actual name.

I recall having issues with this a few years ago, certain sites just gave me the ol error message, "No URLs allowed" was a common thing. I am trying to see if this is still an issue, or if it will be acceptable to go with it. If anyone has any thoughts on this, I'd appreciate the advice!
 

Eric Rohrback

Moderator
Joined
Oct 3, 2012
Messages
1,021
Reaction score
343
Re: using the URL as a business name

Personally, I haven't met a business owner who wanted to brand their business as a URL. Usually you create a brand and then use the URL as an asset. The exception to this would be businesses like 1-800-Flowers who did this (used the URL as the business name).

The issue you run into there is that the brand becomes online-only focused. You are essentially making the main play as eCommerce or affiliate sales model, not brick and mortar. It could work, but would take some work.

Being that brands like this typically do not have brick and mortar locations, I would think directory sites have stayed in their own ways by not allowing businesses to list URLs as names. Could be a spam flag for them.

If the question is, "should they name their business this way" then I think you really need to ignore what directory sites will do and focus on the real branding strategy. If the question is, "can they use a name like this" then you should test it to see what sites will allow.

Put the branding strategy before the local tactics. Directory sites would be one part of the marketing strategy, but there is no marketing strategy without a solid brand & brand message.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
I have a prospective client who wants his business name to be "hisname.com" where hisname is his actual name.

I recall having issues with this a few years ago, certain sites just gave me the ol error message, "No URLs allowed" was a common thing. I am trying to see if this is still an issue, or if it will be acceptable to go with it. If anyone has any thoughts on this, I'd appreciate the advice!

Interesting. I thought we may have had some clients ask to use a .com with our service in the name but I looked through our records and can't find any.

I'm guessing you're asking about business listings? My guess is it shouldn't be a big deal, that most would accept it. But I could be very, very wrong.
 

Sarah FBM

Member
Joined
Mar 28, 2018
Messages
36
Reaction score
3
I appreciate the input. This is specifically about the listings, and I'm like fairly certain the ones that didn't work with me were sites I'm not interested in using at all anymore anyway.
 
Joined
Dec 7, 2017
Messages
9
Reaction score
3
It's definitely not a common ask but you shouldn't have any issues with that. If it's a local business you'll just want to make sure you have consistent NAP info across all your listings like any other business.
 
Joined
Apr 23, 2018
Messages
38
Reaction score
15
I have a prospective client who wants his business name to be "hisname.com" where hisname is his actual name.

I recall having issues with this a few years ago, certain sites just gave me the ol error message, "No URLs allowed" was a common thing. I am trying to see if this is still an issue, or if it will be acceptable to go with it. If anyone has any thoughts on this, I'd appreciate the advice!

Ill disagree with everyone and say go with your gut!
Quick answer is NO!

Like you said you will get flagged on citation sites, or they just wont let you register. Giving up Free juice is enough for me to say no.

You would be slowing down one of the big 3 ranking factors, Branded Search. If everyone's got his website they wont be googleing his name aka brand.

IF the name is anything close to spammy, Google could run an update and wipe him out completely. I have seen this happen to a site that was trying use full url as business name and they ended up devaluing the whole site back to eternity, and no it wasn't because of anything else, it was highly researched with many others and google involved.


Might work for a while but what about 2 years from now when its finally ranking and has 10's of k in it?

IF he really wants to do it tell him you will just rank 2 sites/gmb... not sure if its brick mortar but?
 
Joined
Jan 10, 2017
Messages
15
Reaction score
8
You can do it. Usually, if you have it phrased as hisname.com instead of wwwHisName, you'll be fine. :) Or you can even just remove the extension and just place HisName
 
Similar threads
Thread starter Title Forum Replies Date
V 3 options of URL of my Google Business - What use where? Google My Business & Google Maps 2
J Using gmb categories in URLs Google My Business & Google Maps 2
liorenda Using UTM in URLs Google My Business & Google Maps 17
JoyHawkins What URL Structure to Use for Local SEO Organic SEO 22
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 0
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
K Correct use of schema Google My Business & Google Maps 2
walkities Multi Location Using Same Phone Number? Local Search 2
valentinb13 GMB uses residential address—but client wants to use PO Box for other citations... Citations 3
djbaxter How To Use the new noindex and force redirect custom addon for threads Admin Stuff 0
Elmer .S What is the most accurate search strings to use when doing manual citation audit? Citations 7
Ellen Looking for live example of website using Place Photos Google My Business & Google Maps 5
M Can I Use Google Voice for Google My Business Phone Number? Google My Business & Google Maps 2
Wary Goose Anyone used the Business Banking Service GMB Category in the U.S. yet? NAP, Categories, Dashboard Data 5
bczubiak Dental website using W E O Media Template Website.. ditch it and build a new one? Local Search 1
Kayla Adam What Strategy Should Been Used for My Wellness Clinic Local Search 5
K New local business using stock photos for portfolio Local Content 5
Ben Walsh Best keywords to use for geogrid ranking maps Ask a LocalU Expert [PRIVATE] (LocalU) 2
lukeelliott Using DNI Call Tracking With Website Connected To A GMB Listing Google My Business & Google Maps 1
Chris Ratchford GMB account login using @pages.plusgoogle.com email Google My Business & Google Maps 1
nathangdavidson Anyone using Google's Marketing Kit tool to promote reviews? Google My Business & Google Maps 5
Ben Walsh Haro - are people still using it effectively in 2020? Ask a LocalU Expert [PRIVATE] (LocalU) 3
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
Ryan Steinolfson Practitioner's Page - Using a Cell Phone number for the listing Google My Business & Google Maps 2
M Business Suspended for Using Virtual Address, Moving to New Real Location Moving or Name Changes 4
N Should I use a GMB Website to get a citation and links? Google My Business & Google Maps 2
STM Using Web 2.0 properties to boost local rankings in 2020? Local SEO Tools & Software 1
Nicole Basham Can a storage facility be used for a GMB listing? Google My Business & Google Maps 4
djbaxter How spam reports are used at Google: Manual actions vs. algorithm updates Spam on Google 2
Nicole Basham Using Spanish-language content in GMB listing Google My Business & Google Maps 4
A What Wordpress Website Builder & Theme do you use? (Page speed in mind) Organic SEO 4
D Use a location page or use homepage? Local Search 2
LocalSEODat Using UTM for GMB link to website. Does that mess w/ citation matching, rankings or anything negative effect? Google My Business & Google Maps 5
V Local Services Ad: Does using a different phone number in local services ad effect the organic ranking for my site Paid Search and Local Service Ads 5
Nick 11 Best Name To Use In GMB Google My Business & Google Maps 3
A What Wordpress Speed Optimizing Plugins do you use? Websites, Software, and Security 7
CarrieHill NEW Use Places Scout to Create Visual Aids for Ranking, Monitor GMB Changes & Create GMB Scorecards Local SEO Tools & Software 4
P Data aggregator sites - Who to use? Citations 3
genzlinger Getting Business Address Found Using Siri Local Search 1
C Don’t we all want to develop fast websites? WordPress fastest page speeds using background images <srcset>, <img>, <picture>, @media, @2x retina Websites, Software, and Security 0
O When do you use Google Maps APIs? Local Content 1
P Schema Markup - SameAs - Using these for citations for branches Citations 14
J Using the phone number of the previous local business Citations 5
P Can I use? Schema.org [TaxiService as Airport Transfer Service] Local Search 6
nathangdavidson Asking clients to use specific words in Google reviews, against guidelines? Local Reviews 2
S Google just changed their rules for GMB posts: If you are a chain, you can now mass post to all your GMB locations using a GMB post scheduling tool Google My Business & Google Maps 6
EmilyW GMB Q&A: using as a FAQ Google My Business & Google Maps 4
SpectateSwamp Using long fancy filenames to curate Videos Mobile & Social 3
CraigJMount 3 Uses of the World "Duplicate Location" in GMB Google Duplicates & Merges 1
SpectateSwamp Using Fancy FileNames to curate videos Recycle Bin 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom