UTM codes in GMB not working or reflected in Analytics data

[JRS]

Hi there - utm codes associated with my clients GMB listings are not being recorded in analytics. Is my code wrong?

?utm_source=gmb-location

So I have it as www.website.com/?utm_source=gmb-location

When I put the full utm link in the url bar it works fine. but nothing is reflected in Google analytics. Its been listed this way for months.

Thank you

 

[Professor M]

try this code
?utm_source=google&utm_medium=local&utm_campaign=gmb_location

 

[WesM]

Hey JRS,

Professor M seems to have satisfied your question, I simply wanted to share the following link for bookmarking to help you in the future when building UTMs. It's from Google Dev and really helpful. I usually only fill out the asterisks fields, so Website URL, Campaign Source, Medium, and Name, and it'll spit out the completed URL for your use at the bottom.

Campaign URL Builder

This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

ga-dev-tools.web.app

Good luck!
Wes

 

[georgenenni]

I recommend a slight tweak to @Professor M ’s UTM is to switch Medium to “organic” so the GMB traffic flows into Organic Search default channel in GA. Otherwise flows into Other channel.

?utm_source=google&utm_medium=organic&utm_campaign=gmb_location