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I'm happy to say that we're seeing corrections to some of the overkill that the Vicinity Update had on businesses that have keyword-rich business names. We were seeing patterns before that businesses with keyword-rich business names were being filtered out if there were several businesses in a market that had similar names (@Yan Gilbert discovered this). Thankfully, that seems have been reversed.
We are seeing the biggest impact on explicit keywords (keywords that include a city-name), like this one:
The changes are not as big for keywords that are implicit (no city-name):
We started seeing this earlier in the month:
However, the most noticeable impact was in the last 48 hours:

We are seeing the biggest impact on explicit keywords (keywords that include a city-name), like this one:

The changes are not as big for keywords that are implicit (no city-name):

We started seeing this earlier in the month:

However, the most noticeable impact was in the last 48 hours:
