Linda Buquet
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Joy Hawkins, a fellow Google Top Contributor, just did some excellent detective work and wrote a great post about how some businesses are ranking in Google mobile with ZERO citations and not much else going for them.
They are leveraging pure location spam with tons of fake locations, since on mobile the proximity to searchers location appears to be such a high ranking factor.
Click to read the rest - lots more info!
Thanks for the great write-up Joy!
Joy goes on to say "The types of addresses are a mix of everything. Some are hidden, some belong to other landmarks or businesses (like a Dog Park, or Yahoo’s headquarters, or a UPS store)."
How are they getting these listings verified at landmarks and Yahoo headquarters you ask???
I believe it's via a loophole I've reported to Google several times but I guess they have not plugged the hole OR the spammers have found some other new way to avoid mail verification!
What do you guys think?
Have you thought to have clients check mobile in their local market to see if anyone is gaming the system this way?
They are leveraging pure location spam with tons of fake locations, since on mobile the proximity to searchers location appears to be such a high ranking factor.
How to Rank in Google Places (Mobile)? Get 100 Fake Locations!
Imprezzio Marketing
As a Top Contributor in the Google Places forum, I often see business owners complaining about how their competitors are breaking all Google’s guidelines and outranking them as a result. There were 2 threads recently started by locksmiths in Denver and Overland Park that have really caught my attention. They were complaining about local locksmiths in their area who are creating hundreds of listings each month that show up on Google and push their ranking down.
Locksmith spam is nothing new. It’s been around for years and has even received national media attention. At first, the tactics used by these businesses didn’t strike me as all that big of a deal since creating mass amounts of low-quality, fake listings on Google has never resulted in ranking in my experience in the last few years. I know all too well how difficult it is to rank on Google Places. There are hundreds of ranking factors that influence who gets to show up first in the results. So there would be no way these locksmiths could be benefitting from this practice since their fake listings wouldn’t rank anywhere. Someone searching for a locksmith would never come across them if they had no “ranking juice”, right?
Well it turns out, I was very wrong. These spammers have found a way around these ranking factors – mobile. The searches I was doing for locksmiths on my computer never returned any of these awful listings and it wasn’t until I pulled out my cell phone that I started to see the ugliness unfold.
Click to read the rest - lots more info!
Thanks for the great write-up Joy!
Joy goes on to say "The types of addresses are a mix of everything. Some are hidden, some belong to other landmarks or businesses (like a Dog Park, or Yahoo’s headquarters, or a UPS store)."
How are they getting these listings verified at landmarks and Yahoo headquarters you ask???
I believe it's via a loophole I've reported to Google several times but I guess they have not plugged the hole OR the spammers have found some other new way to avoid mail verification!
What do you guys think?
Have you thought to have clients check mobile in their local market to see if anyone is gaming the system this way?