Website Structure - Local Service Area Business

[usingh2212]

Wanted feedback for website structure for local service area business with multiple service and location pages. (I am using generic links here, not actual urls)

Currently I have set up looks like this>
https://fencestaining.com/fence-staining-Houston-tx/
https://fencestaining.com/fence-staining-cypress-tx/

Some other examples I have seen
https://www.powerwashing.com/pressure-washing-near-me/Jersey Village TX
https://powerwashing.com/dripping-springs-tx-pressure-washing/

Is this structure ok or should i use something like this:
www.pressurewashing.com/pressure-washing/service-areas/houston-tx

And does it makes a big difference with Breadcrumbs.

 

[fisicx]

What's your marketing strategy? Do you want people to land on the site and navigate to the location pages? Or do you want them to land on the location pages? What channels are you using to get them on the site?

The URL is almost irrelevant. What matters is the page titles, content and internal navigation.

Done properly you would have categories for services and location and supporting pages and posts for each. This would give you multiple pathways to the content.

Breadcrumbs can be useful or a hindrance depending on your marketing strategy and how people navigate the site. I tend to leave them off the site until I have more data on how people use the site.

Apologies for being a bit waffly but your marketing strategy is key to everything: site structure, navigation and content.

For example: if SEO is you main focus you would build the site to respond to keyword searches. If you are using PPC then your focus is on highly targeted landing pages. If you are using social media then the focus changes again. Or you could be using radio ads or email or posters in which case you change the homepage to meet the needs of these visitors. Define your marketing plan and then build the site.

 

[keyserholiday]

URL is extremely important.
Stick with this URL structure:
Currently I have set up looks like this>
https://fencestaining.com/fence-staining-Houston-tx/
https://fencestaining.com/fence-staining-cypress-tx/

These URL structures are too long and probably won't rank as well on Google:
https://www.powerwashing.com/pressure-washing-near-me/Jersey Village TX
www.pressurewashing.com/pressure-washing/service-areas/houston-tx

The more / you have, the more Google will have issues with the URL. Joy Hawkins had a website where they removed /practice-areas/ and saw immediate gains.