georgebizpro

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In terms of optimizing a home page or website for LOCAL SEO (not traditional on-page tactics like keywords in page titles/meta descriptions), what are some that you focus on in 2020?

Links to GMB profile?
Reviews on the home page?
City and state in page titles?
NAP in schema.org/microformat?
 

JoyHawkins

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Definitely put city/state in the titles, description but also in the content as well. I'd also say optimizing for near me terms works really well.
 

Colan Nielsen

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Utilize/test schema types that impact the SERP snippet. (FAQ schema..etc)
 

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